How to Prepare for a Recession: Top 13 Business Strategies

Camino Financial08 Jan 2024
How to Prepare for a Recession: Top 13 Business Strategies

Preparing for a recession is crucial so your business thrives.

For businesses to survive a recession, owners must take action before the economy changes. This could be anything from cutting costs to restructuring your team. Below, we outline 13 tips for how businesses can prepare for a recession. Keep reading to learn how to help your business make it through.

What Is A Recession?

A recession means a decline in economic activity. It is when people's spending falls, and the economy weakens. According to the National Bureau of Economic Research, a recession happens when there's a "significant decline in economic activity spread across the economy and lasts more than a few months." In other words, a recession typically happens when the economy is not doing well, and people start spending less money. This typically happens because people feel scared of losing their jobs, homes, or any other investments they have made. During an economic recession, interest rates go up, alongside the costs of many products and living expenses.
#DidYouKnow Interest rates go up because the Federal Reserve raises them during high-inflation periods.
The economy must experience a few years of negative economic growth before it can officially enter into a recession. Also, there must be an economic downturn and a shortage in the market. The stock market is also affected, and stock prices tend to fall. Sometimes, economists can predict a recession, but not always because there are many factors, some of which are outside our control.
#DidYouKnow The most famous recession is the 2000's Great Recession which lasted more than a decade. But don't confuse it with 1928's Great Depression. Depressions are a different type of economic occurrence.

How To Prepare For A Recession: 13 Tips For Business Owners

Reduce Expenses

Businesses should reduce expenses because it will be harder to find new customers and increase sales when the economy goes into recession. Reducing expenses can help you maintain cash flow. It also helps decrease debt, reduce inventory, and get rid of credit card debt. Some businesses may also consider outsourcing some of their operations to cut costs.
#CaminoTip Hire a certified financial planner to help you with this task.

Optimize Inventory

Many businesses tend to over-invest as they see the future as bright and full of opportunities. However, this is often not the case, and companies should prepare for a recession by optimizing inventory. The first step is identifying your company's strengths, weaknesses, and opportunities. Once you have identified them, work on ways to optimize inventory with those strengths and weaknesses in mind. Inventory management is a common practice that businesses should follow. It helps them prepare for a recession by reducing costs and ensuring they have enough stock to meet demand.

Lower Waste

Businesses that can lower their waste levels and prepare for a recession will be more likely to survive it because it saves money. When the economy is struggling, businesses need to lower their expenses. Reducing waste can be one of the most cost-effective ways to do this. You do this by cutting down on unnecessary costs and overhead. Businesses can also increase production efficiency. Reducing the amount of time spent on unnecessary activities also lowers waste. Lean management is a business philosophy and set of principles emphasizing the efficient use of resources to create value for customers. It aims to eliminate waste in all areas of an organization's operations, from manufacturing and product development to customer service and administrative functions.

Invest In Growth Opportunities

Businesses can prepare for a recession by making savvy investments. This will help them stay ahead of the competition and avoid the effects of a recession. Growth opportunities help a business continue expanding its operations and reach new markets. These are usually related to new products, services, technology, or infrastructure. Companies should also be aware of the risks they face when investing. For example, investments can be risky if the company has high debt levels or if its cash flow is already stretched thin.
#CaminoTip Make sure to diversify your investment portfolio.

Reduce Risks

The risk of a company going out of business is high during a recession. Businesses that reduce their risks can weather the storm better. They also have more resources to give back to the market during an economic downturn. Companies can reduce risks by making strategic investments, streamlining operations, and reducing debt. If you have any high-interest debt payments, try to cancel the debt as soon as possible. Another risk during a recession is its impact on consumers, who may be less willing to spend money due to tough economic times. If you can reduce your costs and prices, you can also mitigate this risk.

Focus On Growth

When you focus on growth, you are not just preparing for a recession. You are also expanding your market share and ensuring that you will have more opportunities when the economy recovers. The key is to focus on growth in the areas where you have a competitive advantage. Some companies focus on customer relationships and the quality of their products or services. They believe that if they improve their product or service, consumers will be more likely to buy from them during a recession. Other companies focus on retaining existing customers. They do this by offering them new and improved products or services. A lot of businesses are focusing on growth to prepare for a recession. However, not all companies can afford it. Use a business loan to give your business the boost it needs. Apply For A Loan Today

Analyze Your Workforce

The current economic climate is not great for the job market. As a result, businesses find it challenging to find qualified employees with the needed skills. With that in mind, you should look at your workforce and see what you need to do to prepare for a recession. Changes could include reducing workforce levels or restructuring teams. Understanding the strengths and weaknesses of your organization and team is vital if you want to survive a recession.
#CaminoTip You could do a SWOT analysis to understand your strengths, weaknesses, opportunities, and threats.

Increase Sales As Much As Possible

Increase sales by having a pricing strategy during a recession. By increasing sales in the short term, they save money in the long term by not having to lay off employees. There are many ways that businesses can increase their sales. One way to increase sales is by offering promotions and discounts. They should entice consumers to buy more products or services than they usually would. Another option is offering more value in products or services so consumers will buy them, again and again, to get more value out of them.

Monitor Payment Terms Offered

During a recession, businesses are less likely to have customers pay their bills on time. However, if they do, they usually pay in full. Businesses can use this information to adjust their payment terms and decrease the number of late payments they receive. The process of collecting money from clients can be a hassle. Fortunately for you, there are ways to charge non-paying customers. One way is to add a late fee to their bill. This is usually a percentage of the total bill, which you will add on top of what they already owe.

Transition Problem Clients To A Pay-In-Advance Model

A pay-in-advance model is a good way to avoid non-paying customers. This will allow businesses to have more control over their cash flow and to be able to charge more for services in an economic downturn. More than likely, customers who were late on payments before a recession will be worse during a recession. Transitioning the terms of when they pay will mean less time chasing payments. And few chances of them not paying at all.

Build Supplier Credit

Some companies use building supplier credit as a way to prepare for a recession. This is because it gives them access to more materials, which will help them stay afloat during economic hardship. Increasing credit involves building relationships with suppliers. This will ensure businesses have the capital to keep operating through the business cycle.
#DidYouKnow According to the CNBC|SurveyMonkey Small Business Survey, more than 80% of small businesses expect to feel the impact of a recession during 2022.

Create A Cash Reserve Or Emergency Fund

Businesses need to create an emergency fund during a recession. This will help them prepare for the worst-case scenario and provide them with the flexibility to make tough choices. To create a cash reserve, businesses should assess their financials and determine how much they need. They should then identify what they are good at and can afford to cut back on. It also allows them to cut costs and increase revenue simultaneously.

Reposition Your Brand

Repositioning a company can help prepare for a recession. It is the act of changing a company's strategy to ensure that they are ready for the future. A business can choose to reposition its brand by changing its products or services. It can also change its marketing tactics and re-establish its brand values.
#CaminoTip It's important to obtain market share during a recession.

How To Financially Prepare For A Recession: Manage Your Finances Effectively

As a business owner, you are responsible for business and personal finances. By taking the tips in this article and implementing them in your business, you can position your organization to survive the recession. At Camino Financial, we understand the importance of funding your business. We offer a variety of loans and services to help businesses stay afloat. We also have an extensive blog with tons of financial advice. A vital thing to do during an economic downturn is to manage your money correctly. Learn here how to do it: Money Management Tips


Do recessions yield any benefits?

Businesses often have to deal with recessions and challenging times. Howevier, while many of these companies have to close their doors, others can use the recession as a way to grow. Recessions yield benefits for businesses in two ways:
  • By reducing competition
  • Increasing demand

How to prepare for a recession?

A recession is when the economy goes into a state of decline. Here are some steps that can help a company prepare for a recession:
  • Reduce expenses
  • Reduce inventory and waste
  • Use cash flow to invest in growth opportunities
  • Focus on reducing risk
  • Focus on growth
  • Create an emergency fund

What businesses do well in a recession?

When the economy is in a recession, many businesses struggle. However, others thrive. Companies that know how to focus on their strengths will likely survive the recession. Companies that try to do everything themselves will often fail. These leaders are also at greater risk for burnout. Some of the industries that usually thrive during a recession are:
  • Groceries
  • Health care
  • Discount retailers
  • Financial advisors
  • Debt collection

What should you invest in before a recession?

Some things you can invest in before a recession are:
  • Stocks
  • Real estate
  • Precious metals
Be sure to ask a financial advisor what would make sense in the current economic climate.

How to prepare my business for a recession?

Having a recession investment strategy is a must. To put it simply, invest in the following areas:
  • revenue
  • cash flow
  • workforce
  • products/services
Understanding where you can improve and what is important to customers will help keep your business open during a recession.

What should you do before a recession?

Before the recession, people should invest in different long-term investments that would last for years. They should also plan and strategize for their future needs. If you need a loan, find a lender offering fixed interest rates.

What could be the best thing to do with your money during a recession?

The best thing to do with your finances during a recession is to build up your savings and invest. You should also learn more about personal finance; this will help you to be more prepared for the future. If you are wondering how to financially prepare for a recession, remember it is more important than ever to put your money where it can grow or maintain its value.

Where is your money safest during a recession?

The best place for your money is in a money market fund. The interest rates on these accounts are higher than those on savings accounts and checking accounts. This means they have more protection during economic downturns. The stock market is a go-to alternative for many, but it's risky because of its volatility. Also, falling stock prices are prevalent during a recession. On the other hand, a savings account might keep your money safe, but it won't yield much profit.

Prequalify in
5 minutes

Select your desired loan type.

Latest Articles

Prequalify in 5 minutes

  • Stay connected

    Join a community of over 40,000 micro-entrepreneurs for access to informative resources, helpful tips, and best practices on growing your business

  • Mission-driven company

    Camino Financial is a nationally certified Community Development Financial Institution (CDFI) with oversight by the U.S. Department of Treasury. By partnering with other mission-aligned organizations, Camino Financial is able to pool and distribute low-cost funding and educational resources to underbanked minority-owned businesses. Camino Financial is headquartered in Los Angeles, California with supporting offices in Mexico City, Mexico.

© 2024 by Camino Financial, Inc. All Rights Reserved. Camino Financial is a Licensed Finance Lender & Broker in California under its subsidiary Salas & Company LLC.
Camino Financial Better Business Bureau A+ accredited businessCloudflare

11501 Sunset Hills Rd, Reston, VA 20190 || Tel (800) 852-0655

NMLS License: Salas & Company LLC #2186459 | CFL License: Salas & Company LLC (DBA Camino Financial) #60DBO-43053

CDFI Certification Number: 181CE054231