Man doing accounts in cafe. convept: revenue vs profit
Camino Financial
By: camino-financial
Read in 12 minutes

Revenue vs. Profit: What’s The Difference?

It’s essential to understand revenue vs. profit when examining business finances. Consequently, to accurately manage your company’s finances and create a sufficient budget, you need to differentiate between the two.

While people often use these terms interchangeably, revenue and profit are two very different concepts. This can lead to critical accounting and budgeting mistakes.

Let’s understand the difference between profit and revenue, how to calculate each one, and why these concepts are essential.

Table of contents
1. What Is the Difference Between Revenue and Profit?
2. What is Revenue in Business?
3. What is Profit in Business?
4. Revenue vs. Profit in Real Life
5. Strengthen your Revenue and Profit
6. Frequently Asked Questions About Revenue Vs. Profit

What Is the Difference Between Revenue and Profit?

Revenue and profit are both very strong indicators of your company’s financial wellbeing. Because you’ll use both, it is crucial to understand their differences to assess your business’ finances accurately.

The key difference to understanding both these terms is the expenses.

The main difference is that revenue is income before expenses when looking at total revenue and profit, and profit is income after expenses.

Without generating sufficient revenue, your business can’t make a profit.

To better understand the main differences between revenue vs. profit, let’s compare the two concepts head-to-head.

DefinitionRevenue is your business’ income before expenses.Profit is your business’ remaining income after expenses.
FormulaQuantity x Sale Price = RevenueRevenue – Expenses = Profit
TypesOperating Revenue, Non-Operating RevenueGross Profit, Operating Profit, Net Profit
RelationshipYou can generate revenue without profit.You cannot generate profit without first generating sufficient revenue.
Where to findRevenue is found at the top of the income statement.Net profit is generally the last line on the income statement.

What is an Income Statement?

But to truly understand the differences, let’s take a look at each concept separately.

Get Funding To Boost Your Business

What is Revenue in Business?

Revenue is the income generated from a company’s core business operations and activities.

It’s also called the top line. Similarly, some call it sales or turnover. Revenue is simply all the income your business generates before subtracting any other expenses.

In other words, it is the money your company receives in exchange for goods or services. Revenue includes sales.

However, it can also include things like income from interest and rental income. These income sources, though, are typically accounted for separately.

What is the Formula for Revenue?

Calculating revenue is very easy. Just use the following formula to calculate business revenue:

Revenue = Quantity x Sale Price

Let’s look at an example:

If you own a bakery and sell 100 loaves of bread in a month for $5 each, your revenue from selling bread would be $500.

Some people also refer to revenue as a company’s top line. Why? Because revenue is typically listed at the top of the income statement.

What about Gross Revenue?

What is Profit in Business?

Profit is the difference between the amount earned and the amount spent in buying, operating, or producing something. In other words, it’s the financial gain of a business.

Whereas revenue is the income generated before expenses, profit is the income that remains after subtracting all expenses. These can include anything from inventory costs to taxes. It’s also called the bottom line or net income.

Ultimately, profit is a part of your revenue. So ideally, after subtracting all of your expenses, you will have income remaining—making your company a profitable business.

Profit is not the same thing as cash flow. Cash flow is a separate concept entirely. Be sure to read more about the differences between cash flow vs profit.

Pile of one hundred dollar bills

What is the Formula for Profit?

To calculate your profit, use the following formula:

Profit = Revenue – Expenses

First, let’s use the previous example in which you made $500 in sales revenue:

Imagine that between ingredients, rent, and salaries, your monthly expenses amounted to $400. In this case, your total profit for the month would only be $100, even though you sold $500 worth of products.

Profit is a subset of revenue. Therefore, you have to generate enough revenue to offset your expenses and still have income leftover to generate profit.

Different Types of Profits

Small businesses can generate profits in many different ways. One of the most common is through the sale of products or services. When a company agrees to sell something, they are taking on some risk that they will deliver what they promise.

There are three different types of profit: gross profit, operating profit, and net profit.

  • Gross profit is your total sales minus the cost of goods sold
  • Operating profit is your gross profit minus your business’ operating expenses
  • Net profit is your remaining income after all of your expenses

Learn more about the different types of profit.

Which is More Important: Revenue or Profit?

The key is not to look at them independently; instead, consider both sides as one entity and plan for growth accordingly.

So I think the answer is: Profit! The reason is: if your business doesn’t make any money, it won’t last long whether or not you have great revenue numbers.

Both are very important, and both can help you understand more about your business finances.

That said, profit gives a more accurate understanding of your business’ finances.

Revenue minus expenses= profit

You make a profit by subtracting your total expenses from your total revenue for a given time period.

Whether that be one month or twelve months, you have either lost or made money at the end of it all – depending on if your revenues are greater than or less than your expenses during that same time period.

Your objective as a business person should always be to maximize both revenue and profits.

Please enter a valid first name

Please enter a valid last name

Please enter your phone number

Your phone number must be 10 digits

Please enter your email address

Please enter a valid email address

Loan Type
Business loan Personal loan

Please select a loan type

Time in Business
Under 9 months More than 9 months

Please select an option

Please select the box above

Revenue vs. Profit in Real Life

To better understand the differences between revenue vs. profit, let’s take a look at a real-life example of these concepts.

For example, let’s say you own an auto repair shop. You offer several services, with a different selling price each, including:

  • Oil changes: $50
  • Tuning: $100
  • Tire Replacement: $100
  • Engine Repair: $150
  • Brake Repair: $120

In October, you sell 20 oil changes, ten tunings, five brake repairs, ten tire replacements, and three engine repairs. Now, let’s calculate profit vs. revenue.

Calculating Revenue Example

You would calculate your total revenue for October by adding up all the earnings:

Revenue = Quantity x Sale Price

Oil changes = $50 x 20 = $1,000

Tuning = $100 x 10 = $1,000

Break repairs = $120 x 5 = $600

Tire replacements = $100 x 10 = $1,000

Engine repairs = $150 x 3 = $450

Sum of totals: $1,000 + $1,000 + $600 + $1,000 + $450

Revenue =  $4,050

Calculating Profit Example

To find your Profit for October, you would need to compile all of your expenses and subtract them from your revenue. This could include payroll, equipment costs, utilities, taxes, and any other expense.

For this example, let’s say your monthly expenses for October are $3,150, which includes salaries, electricity, and all the materials.

Profit is the difference between revenue and cost, so you would need to subtract the expenses from the revenue:

Profit = Revenue – Expenses

Profit = $4,050 – $3,150

Profit = $900

Your net Profit for October would be $900.

You can calculate both indicators for any accounting period you want: for a month, the whole year, etc. If you’re going to compare them, just make sure you’re calculating both for the same time.

Difference Between Revenue and Income vs. Profit

Maybe now you understand the difference between revenue and profit, but you feel like these 2 terms seem a bit too familiar with income, too. Well, don’t worry, we’re here to set the record straight. Here are the basic differences between revenue vs. profit vs. income.


It is the earnings generated by your business’s operations before expenses. You can thought revenue also as the income that a business earns from its normal business activities, usually from selling goods and services to customers.


It is the earnings generated by your business’s operations after expenses.


Income is the amount of money or economic value that a person receives, earns, or makes from different sources.

This is typically earned from wages and salaries, investments, rental property income, earnings from self-employment activities such as owning one’s own business and selling one’s goods and services.

Income is often used interchangeably with “profit,” although the two are not entirely synonymous.

You can calculate it by adding up all revenue earned from a company’s activity – any revenue generated through the sale of goods.

There are 2 types of income: net income and gross income.

Calculate Your Business Profitability Ratios

Net profit vs. net revenue

The difference between net profit and net revenue is the difference between your total revenues for a period of time minus all of your expenses during that same time.

Net income is the amount left over after you have paid all your operating costs.

For example, if you are running a business that has done $50,000 in sales this month and cost you only $10,000 to make those sales possible (no other expenses), you will have a net profit of $40,000 this month.

Net revenue vs. profit is the most important measure in a company’s financial health because it shows how much extra money or profit you made on top of what you spent to generate that revenue.

Strengthen your Revenue and Profit

In conclusion, while there’s a big difference between revenue and profit, still, they are closely related. Therefore, understanding your financial statements and the differences between revenue vs. profit is the key to efficient accounting and budgeting practices.

Your profit and revenue are important indicators that can tell you a lot about the financial health of your small business. Therefore, you can use these figures to:

  • firstly, you’ll be able to determine the pricing of your products and services
  • in addition, it can help you create your project budget
  • and more!

People often make the mistake of using profit and revenue interchangeably. Unfortunately, doing so is inaccurate and can have serious consequences when managing a small business.

In conclusion, by reviewing the information in this article, you can understand how profit vs. revenue is different. You’ll also understand why they are important and how to calculate your company’s income vs. revenue.

Get Funding To Boost Your Business

Frequently Asked Questions About Revenue Vs. Profit

Are the revenue and profit the same?

When you have subtracted the costs from revenue, profit represents the ultimate remainder left over, which can then be used for anything deemed appropriate.

You can subtract the cost of these goods or services from the total to develop a company’s “net income,” which is also known as its “profit.”

Since expenses can vary wide flowy out, and most investments are often hard to determine whether the company actually made a profit.

How can profit be higher than revenue?

Revenue and profit are based on different quantifiable variables. With revenue, you must first look at all of the costs associated with making a product or delivering a service. Costs you can include in the revenue calculation include labor, materials, equipment costs, etc.

With profit, you must then look at all of the factors that have affected your company’s finances for the relevant time period. This can vary depending upon whether it is being measured on an annual.

Check if you
qualify for a loan