Alfredo Lopez
By: alfredol
Read in 5 minutes

Using Facebook to Grow My Business: Does It Matter? (Part 1)

Yes. It matters. But only if you do it the right way. That’s why you’re here. In the next 5 minutes, you’ll learn about a powerful way to use Facebook to grow your business. So let’s get started.

Facebook needs no introduction. It’s the granddaddy of all social media networks and an innovator in social interaction for the digital age. The proof is that you’re probably using it like 48 times a day. Welcome to the club.

There’s over 1 billion people on the planet using Facebook. It also used to be a business owner’s best friend because, for close to a decade, it allowed business owners to create a free business page and post content that was visible to all of their followers. Nowadays, it’s different. You can still create a free business page, but unfortu  nately, your content will only be able to reach an average of 3% – 5% of your total followers. That means that for every 100 people that ‘Like’ and follow your business page, only an average of 3-5 of those fans will be able to see the content you’re posting.

Unfortunately, even if your fans enjoy seeing your content, if they don’t regularly engage with what you post (liking, commenting, and sharing), Facebook treats them as if they are uninterested in your content and won’t show them your posts. You’ve put a lot of time and effort into your content, videos, photos, and messages on your Facebook page. You want to make sure all your fans, or whomever you target, see that content, right? So how do you reach the other 90%+ of your fans?

You Have to Boost Your Facebook Posts

Early in 2014, Facebook rolled out its ‘pay to play’ algorithm, which makes it so that you can only reach approximately 5% – 8% of your total following. There is, however, one way to reach more of your fans: boosting your posts.

Boosting posts is when you invest money in a post so that you can reach more than 5% – 8% of your fan base. The amount you invest in the post (it starts as low as $5) will determine your total reach for that post. Boosting a post with as little as $5 can make a huge difference to you and your business. That’s why we recommend to invest at least $100/month to boosting your posts. If you post 20 times in that month, and invest $5 in each post (for a total of $100/month), it’s going to make a world of a difference to your social presence, reach, and engagement.

Let’s See an Example

Camino Financial has over 1,600 fans that ‘Like’ our Facebook page (if you haven’t ‘Liked’ it, do that now). Here’s what a post with no boosting looks like:

Facebook - Not Boosted

Even though this is a great article, the results suck, right? Out of 1,600+ fans that follow us, we only reached 154 of them with this post (less than 10%). On top of that, ZERO people liked, commented, or shared it. It’s times like these when a lot of business owners get frustrated and think that their content is just not good enough. But this shows us that even if you were producing the greatest content ever, if you’re not boosting your posts, nobody will even get the chance to see it.

Now here’s what a boosted post looks like:

Facebook - Boosted

The numbers don’t lie. After we boosted this post with a mere $20, we reached over 5,700 people directly (this includes our fans and other people we’ve targeted). In addition, 120 people liked this post, which means that all of their friends also saw this on their feed.

The average person on Facebook has 245 friends. So let’s put on our math hats:

245 (average friends) X 120 (people that liked our post)

That equals 29,400. That’s the total number of people we reached with just one boosted post. Think about it: we jumped from reaching 154 people to reaching nearly 30,000. That could be your business!

I hope this has been useful for you and that you now see that many things are possible for your business if you use Facebook the right way. In our next part of this series, I will show you how to target the exact kind of customers you are looking for. Chat soon.




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