Emerald City with yellow brick road and bridge across the river. concept: business owner
Guillermo Jimenez
By: gjimenez
Read in 11 minutes

The businessman of Oz: how to be a successful business owner

The Wizard of Oz is, unquestionably, one of the films that defined my childhood. It’s not a fairy tale with wizards, princesses, and dragons, like The Sleeping Beauty. Nor is it a story where a character is the one chosen to defeat the villain, such as Harry Potter.

No, The Wizard of Oz is different. It follows the story of Dorothy, an ordinary girl. She has no magical powers, and the gods haven’t chosen her. She is a regular run-of-the-mill girl who lived a fantastic adventure. 

And that is why I love the movie. It’s like The Wizard of Oz is telling me that anyone can go on magical adventures if they are in the right place and want to live great things.

In a way, starting a business is quite similar, don’t you think?

I mean, yes, you need to have an idea and the financial means to achieve it, but one does not open a shop by divine providence or because their fairy godmother waved her magic wand and made a business appear out of thin air. 


And being a business owner is also not about having an ancient lineage that makes you part of entrepreneurial royalty. 


Anyone can start an adventure in the business world if they are in the right place, at the right moment, and if they have the will to become an entrepreneur.

The Business Lessons of The Wizard of Oz

Believe it or not, I find many business lessons in this movie. More specifically, lessons that can help you be a better business owner.

Yes, I know, it sounds weird, after all, the movie’s called “The Wizard of Oz” and not “The Businessman of Oz,” but that’s the exciting thing. A savvy entrepreneur can find business lessons anywhere.

business owner, wizard of oz, scarecrow, camino financial

If I Only Had a Brain

The scarecrow was always my favorite character. I even performed as the scarecrow in a play once. I mean… not that I’m a professional actor or anything, it was just a school play. But I really enjoyed the experience. 

I have never really given it any thought as to why I’m so fond of him. And no, it’s not just because I was once in his shoes (literally). There’s something else that makes the character so endearing… maybe because he’s Dorothy’s first friend.

This poor character, destined to scare birds for the rest of his life, decides to go on an adventure. He wants to visit the Wizard of Oz to get a brain. 

But the truth is that the scarecrow was always quite smart. He had a brain from the very beginning. 

And what is an entrepreneur without great ideas and knowledge about his business?

Yes, this is the first lesson for entrepreneurs: you need to know everything you can about your industry, about businesses, and about finances.

This doesn’t mean you have to become an eminence or get a Master’s degree in business (although if that is your goal, congratulations! That is an incredible thing to achieve.) But what I mean is that you need to be able to understand basic concepts that allow you to run your business successfully. 

Fortunately, we have the internet. There you can access an infinite amount of educational resources that will help you improve your business knowledge. And well… you don’t need to look any further than the Camino Financial blog.

I’ll tell you what. If there is any business topic you want to learn about, leave us a comment, and we will start working on that article! (Imagine that we are something like the Munchkins of Oz, working hard to help you.)

business owner, wizard of oz, tinman, camino financial

If I Only Had a Heart

The next friend Dorothy makes is the Tin Man (although by the title of this section, you probably already guessed it). This wretched character was so rusty that he couldn’t even move. But even worse, he insisted he had no heart. 

But he was always kind to everyone, affectionate and loving… to be honest, I’m starting to think none of these characters really knew what they had.

But as an entrepreneur, you also need a heart to achieve success. And by heart, I mean passion.

You need to be passionate about your business, your industry, and everything related to being a business owner.

This will not only allow you to wake up every morning feeling excited about going to work, but it will show and people will start being as excited as you. The right attitude attracts good things. And a passionate business owner attracts exemplary employees and loyal customers. 


If you, as a boss, show a positive attitude, if you are kind to your employees, and if you act as a leader, your employees will do the same. There’s a Spanish proverb that says: “Wherever you go, do what you see,” and that’s precisely what I’m talking about, but at the subconscious level. If you create a pleasant environment in your company, your employees will want to keep that same environment.

And once your business is filled with happiness and kindness, customers will start to notice it too. 

Tell me something, when you go shopping, what do you prefer?

That the employees treat you kindly and with a smile on their faces?

Or that the employees roll their eyes whenever you ask for help?

Of course, you’d choose the first option. And if every single time you go to that store, they treat you like that, you’d always go there: you’d become a loyal customer. 

That’s what your passion can achieve: customer loyalty.

business owner, wizard of oz, lion, camino financial

If I Only Had the Nerve

Cats. Everyone loves cats, right? Well, at least I do. But my love for felines is not why I (also) feel identified with the Lion. I mean, we can all identify with him because everyone, at some point, has been afraid of something (or many things), right?

The fear of what could happen.

The fear of uncertainty.

The fear of failure.

There are more fears than I could list (and I don’t want to make a humongous article just about fears). But the point is that we all have them. We all have fears that we must fight to overcome.

Especially business owners.

A good entrepreneur must have the courage to start a small business, despite all the problems that may arise.

A good business owner must overcome the fear that the competition will win over their customers, that the cash flow drops, and of not achieving their goals.

A good businessperson must even overcome the fear of loans. After all, the idea of ​​owing money to a financial institution can sound absolutely terrifying.

But only the very best dare to overcome all of these fears and keep fighting every single day. 

This’s the last ingredient you need to be triumphant.

business owner, wizard of oz, witch, camino financial

The Wicked Witch of the West

Finally, we come to the Wicked Witch of the West. She’s not exactly a character we should aspire to. 

She’s precisely the opposite, she’s what you must fight to achieve success. 

She looks very scary, with her twisted nose, her envious green skin, and her clothes as dark as the blackest night.

Her creepy sharp voice and a nightmarish laugh also make her horrifying.

But in the end, she’s not really that terrible. Something as common as water defeated her.

And, if you want to be part of the business world, you need to learn to identify the weaknesses of all those obstacles in your path. 

Remember, don’t be fooled by appearances. You’ll realize that most of the time, you can overcome all of these problems in the simplest of ways.

A heart, a brain, and courage: the ingredients of a successful business owner

The business world is not a place you get to by boat or train. It is a magical city with emerald buildings (the color of money). It’s behind the moon, beyond the rain… somewhere over the rainbow.

I know it sounds very complicated to get there, but by having the right skills, you can get there.

And if the Munchkins taught us anything, the best way to get to the Emerald City is by following the orange brick road.

That’s right, orange, like  Camino Financial’s color. To be a successful entrepreneur, you may need help, and that’s what Camino Financial is here for. You can think of us like Glinda, the Good Witch of the North because our motto is “No Business Left Behind.” Fortunately, you don’t have to go all the way to Oz to talk to business experts, our team will be more than happy to help you whenever you need it.

So if you are an ordinary person willing to live a great adventure…

Or if you are a business owner that got lost on their way to the Emerald City…


Follow the orange brick road,

Follow, follow, follow, follow, follow the orange brick road.

Follow the rainbow over the stream,

Follow the fellow who follows a dream,

Follow, follow, follow, follow,

Follow the orange brick road.


Get to know our own story: you’ll see how the passion, good decisions, and the determination to face obstacles have made what Camino Financial is today.



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