How to Set your Restaurant Apart
Derek Tallent
By: dtallent
Read in 5 minutes

How To Set Your Restaurant Apart

Keeping up with the competition is one of the greatest challenges that restaurant owners have to face. There are tons of restaurants and fast food chains all around the country. Did you know that you can find more than a hundred food destinations close-by in most metropolitan areas? That’s why it is very important to set your restaurant apart in some way. But how can you make your food business unique? Read the following tips that will surely grab and keep, your customers’ attention.

4 Areas To Set Your Restaurant Apart

Tasteful Food and Unique Recipes

A significant way to set your restaurant apart is with food taste and unique dishes. If your food tastes better than your competitors, you will be well on your way to a successful business. Research some of your local competitors and see what their themes and dishes are. If you can provide a new point of view (that tastes good) you could get a leg up. Your customers simply have to get the tastiest thing they have ever eaten. 

Appropriate Entertainment

Another way to bring in more business is to offer entertainment during meals. Things like karaoke, trivia, comedy shows, and live music, give your customers something fun to do while eating. The kind of entertainment provided should match the feel and climate of your restaurant. If you are a fine dining establishment, you probably don’t want something wild like a comedy show or karaoke night. Background music, like smooth jazz, would be much better suited for that kind of atmosphere. On the flipside, if you are known as a fun local pub, it might be a good idea to have things like trivia or karaoke. Obviously, these things will cost money. Chances are though that they will pay off in the long run.

Excellent Service

The service customers receive will make or break any restaurant. You could have the most delicious food in 100 hundred miles, but if you have staff that is rude and ignores your guests, you won’t be getting many customers coming back. Having a friendly, personable staff, will do wonders for your business. It will ensure that guests are served promptly and efficiently. If something goes wrong in the kitchen, guests might be more forgiving if they like the service they have received. It also creates an overall friendly atmosphere, which tends to attract a majority of restaurant goers. Make sure to properly vet and keep an eye on your staff.

A Variety of Drinks

Unless you are specifically aiming to be a family-oriented restaurant, a bar, and good bartenders are great. A lot of people want to unwind after a stressful day of work with a beer or a glass of wine. This is why most restaurants tend to have a bar, or at least, serve alcohol. Ideally, your beer and wine list would be comprehensive and feature a variety of brands, but we understand that may be difficult due to the cost. Still, partnering with a local brewing company or winery could get you a few more customers and provide you a major boost in income.

Final Thoughts

Our advice to set your restaurant apart will help you out, but you have to prioritize on what your customer wants and work around that. Think about what you want out of your restaurant, what your community needs and wants, and which of the above factors fit your goals and vision. Give your customers a reason to come back, by offering them a unique and memorable experience. Think about what makes your business different, stand out from the competition, and emphasize that. 

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