Unless you don’t want anyone to find out about your business, you should start thinking about setting it up on Google Maps. It is very simple and the best part, it is completely free. All you have to do is dedicate a bit of time filling out the information, and your potential clients will be able to find your exact location in just one click.
We’ve prepared this small guide on how to set up your business on Google Maps. But first let us explain why this is so important. The average number of Google searches per second is 2.3 million. According to Google, 50% of local searches for businesses end up with the consumer visiting the business and 18% of those visits end with a purchase.
Google My Business is a tool that lets you set up all your information online. It’s not only about putting your location on Google Maps, you can also add your general information such as opening hours, website, phone number, pictures of your place and even a 360-degree virtual tour of your business. It also enables customer reviews which will let your customers rate your business and write about how great it is.
Let’s Get Started!
Sign Up For Google My Business
Once you have entered Google My Business, click on Start Now in the upper right side of the page. You have to be logged into your Google account to continue. Next, you will see a map with some fields to fill out on the left. Write in the name and address of your business as required.
Verify Your Business
Verifying your business account on Google will give you legitimacy in front of your potential clients and will protect you against anyone who tries to pose as your business. You will receive a code from Google that you will have to put into your My Business account. Once it’s verified, you will be able to edit all your business information and you will start appearing on Google searches.
Update Your Business Information
Here’s where you can write everything about your business – hours, phone number, address, website. You can also upload some pictures of your business. This information will appear whenever someone looks for your business in Google Maps.
Keep Your Business Listing Up To Date
Share pictures of different angles of your business and include your customers and products too. Google My Business also let’s you have a profile and cover photo. The more you show, the better, as this will give you credibility in front of your potential customers.
Reply and interact with your customers through the reviews. Writing a comment on your customers reviews will show that you care about them and that you’re always open to feedback to improve their experience.
Check Your Insights
As with any other marketing tool, Google My Business includes insights for you to find out how effective your profile is and to optimize it accordingly, so you can reach more people.
As you can see, setting up your business on Google Maps is pretty easy and the benefits are numerous. Check out Google’s Guides for in depth information on how to set up Google My Business.