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Marketing lessons from the best Super Bowl commercials of 2019

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Is there anything better than watching the Super Bowl? 

Yes, there is.

Watching the half-time commercials!

Each year, the most prominent companies invest staggering amounts ($5.25 last year) in advertising for the halftime of the biggest sporting event in the US, the Super Bowl.

This event is not just about enjoying the most important football game of the year, celebrating with friends, and eating alarming amounts of food and beer. The Super Bowl is also an excuse to see some of the most creative and influential commercials.

In this post, we’re sharing the five best Super Bowl commercials from 2019. We will help you discover why they were so successful, and how you can replicate, in your business, the marketing tactics they used.

Why are Super Bowl Ads so Popular?

The most prestigious advertising agencies create the best Super Bowl commercials; some even take months of planning; after all, they need to make sure their ad is perfect. 

All this work that goes into creating funny and creative commercials has made them into something people want to watch. People love guessing what big companies will come up with next. 

As a matter of fact, some people only tune into the Great Game to watch the best Super Bowl commercials.

According to NRF, 23% of viewers assure that the most important part of the event is the commercials. 

Its influence on consumers is unquestionable. 17% of young viewers say that Super Bowl commercials help influence them to buy, while 16% feel encouraged to search online for more information.

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Use Tactics from the Best Super Bowl Commercials

Do you have a spare $5 million in your marketing budget to make a 30-second commercial? Probably not. 

But don’t worry, there are low-cost tactics that you could combine with the secret tactics of the best Super Bowl commercials. In fact, these ads can teach you more than you could imagine about marketing. 

That’s why we recommend you to analyze and study the best Super Bowl commercials to unravel their marketing tactics. 

Why?

Advertisers spend millions of dollars on research to better understand market trends. This allows them to implement the best marketing practices to influence consumers. 

And you could incorporate these practices into your business!

The 5 Best Super Bowl Commercials

Although choosing the best Super Bowl commercials is a fairly subjective task, most of the ones on our list are highly creative, have a great message, and have a great use of marketing. 

You can learn these strategies and then use them in your business.

1. Microsoft: We All Win

In this commercial, Microsoft presents an adaptive controller for its Xbox videogame console, which allows children with limited mobility to play. 

This ad is all about showing that no problem is small when it comes to allowing everyone to be happy. Everyone, regardless of their condition, should feel included. 

But of course, advertising’s goal is to sell. And that is what Microsoft is trying to achieve by touching the sensitive fibers of our hearts.

This ad is not trying to sell, at least not directly. If you pay attention, you’ll realize that the Xbox console is absent from the commercial, you can’t even see any videogame footage. The focus is on the adaptive controller. It’s the brand’s way of showing its commitment to social causes.

These are the lessons that Microsoft teaches us: 

  • If you have emotional stories that touch your customer’s hearts, use them. They are a great way of creating an emotional connection with the audience. 
  • You should also do your best to support social causes and try to be inclusive. 
  • Finally, it is essential that, if you offer something that tour competitors don’t, you show it off without bragging.

2. Hyundai: The Elevator

Actor Jason Bateman takes several people to their destinations in an elevator, but these are not pleasant. That is until they reach the level where they sell Hyundai cars. 

The ad is quite funny and shows us that humor can serve to keep the audience captive. But humor can be quite tricky. You have to use it carefully. It could be misinterpreted, or it could simply not resonate with your audience.

The lessons: 

  • Using traditional marketing techniques and mixing them with humor can help you achieve your goals. 
  • If you have an ad, remember that you don’t have to talk 100% of the time about your product. In the commercial, we only see a Hyundai car until the end, yet, it is a very unforgettable ad. 
  • Laughter can help your commercial become memorable. And if clients remember your ad, you’ve already won half of the marketing battle.

3. Amazon: Alexa Loses Her Voice

The internet sales giant makes a parody video about its virtual assistant Alexa. The commercial has cameos from Anthony Hopkins and many other famous people. With the celebrities failed attempts to replace Alexa, viewers realize how useful this virtual assistant really is. 

Again, we can see how advertisers use humor. But this time around, they use it to teach us that brands can laugh at themselves every now and then. This makes them seem more accessible to people. 

What’s the real lesson?

  • As the saying goes, “you don’t know what you’ve until it’s gone.” Show how valuable your product or service is by showing viewers how their lives would be without them 
  • Create honest advertising that shows the real value of your product, and that highlights the benefits of what you offer. 
  • And of course, having famous people in your ad can never hurt.

4. Kia: Give It Everything

Kia does an entirely different thing and does without celebrity cameos. This commercial depicts ordinary people with ordinary lives. Yet, they are extraordinary. The ad also served to launch a scholarship program called The Great Unknowns Scholarship that helps students fulfill their dreams.

The music, combined with the voice of the child narrator, can give you chills. Not because it is a scary or sad subject, but because it’s real. You are seeing real people living their lives. There is no acting. There are no celebrities. It showcases a powerful message: the need that we all have, to build a legacy.

The lessons that Kia teaches us: 

  • Build a narrative. This commercial is 100% storytelling. It presents characters, their dreams, and their desires. It manages to create an emotional response that can even be stronger than laughter. 
  • This type of ad can be difficult to achieve, but if you get the perfect mix of honesty and marketing, you’ll end up with a story that your viewers will never forget.

5. Burger King: #EatLikeAndy

This is a strange, very strange commercial. In it, we see Andy Warhol, the pop art pioneer, eating a hamburger. That’s it. Just Andy Warhol eating a hamburger.

The commercial is, to say the least, quite unusual. But that is its main quality. It screams, “Hey, think outside of the box!” 

Being different and authentic will make your business stand out from the crowd and help your brand stay in your customers’ memory.

The strange lessons that this ad teaches us: 

  • Thinking outside the box will attract attention. But doing something completely crazy will get everyone to look at you and talk about you. 
  • You don’t have to do an unorthodox commercial that causes people to scratch their heads in confusion. It’s genuinely about not letting traditional advertising restrict your ideas and creativity.

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You can Persuade, Without Spending too Much.

You don’t have to have $5 million to advertise your business with the marketing techniques big brands use. You can be creative, funny, emotional, show that you are committed to social causes, and be authentic without investing a lot of money.

If you want to succeed in positioning your brand, products, and services, you must develop a message that connects with the audience. 

If you want to improve your chances of reaching a wider audience, we invite you to keep reading:

How to advertise your business on TV

 

If you want to market your business, but you have no budget, at Camino Financial, we offer loans that will fit your needs. Our motto is “No Business Left Behind,” and that’s why we work to provide the best possible loans.

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