Have you been looking for a comprehensive guide on business names ideas without much success? You’ve come to the right place. In this article, we discuss business names ideas to help you come up with a business name that not only resonates with your brand’s identity but also stands out from your competitors.
We must say that a good strategy coupled with proper planning is required when choosing a name for a startup, product, service and when rebranding. A great business name should be original, lovable, future-proof, and most importantly, it should be user-friendly.
Your business name should also be creative, descriptive, memorable and should be able to grab the attention of your target audience. Sounds like a long list? Simply start here.
Tips to Create Business Names Ideas
Understand your business
Understanding the target audience, goals, and mission of your business can go a long way in helping you figure out the most appropriate name for your business. If you can exhaustively provide answers to the questions below, then you are one step away from arriving at the best name for your business:
- Who are you targeting with your product/service?
- What type of products are you offering to customers?
- What is the mission of your business?
Your business name must represent your business, but also convey a feeling
Creating a name for any business is a delicate process that should be handled carefully. The process can sometimes prove to be frustrating and agonizing because you have to contemplate a whole range of choices.
A business name is not just a name, it is more than that. It is a message, a purpose, and a feeling. It should convey the right message or image about the brand, product or service in one word or two.
Brainstorm with your team
Once you have a slight idea of the best name for your business, hold a brainstorming session with your team and agree upon a name that perfectly describes your business and addresses your audience.
We must also remind you that, before agreeing on a name, search it online to learn whether it is already in use or not. Be original! We should also warn you against settling for names that are too generic.
Ensure it is short and simple
You want a business name that is easy to remember, right? The trick is to keep it short and simple. but they will also recall it more easily. Beware also of names that can be confusing, or hard to pronounce and spell. You should avoid when possible foreign letters and characters: think can they can be hard to print when using your name in logos and signs.
Also, customers will have an easier time discussing your business simply because the name is short and simple. Try your best to simplify and diversify your business name. Take for instance a name like PayPal. Not only is this name unique, short, and easy to remember, but it perfectly aligns the brand with its target audience.
If you are having a hard time coming up with the perfect name for your business, try studying established brands like Amazon, Tesla and learn how they arrived at their names.
Choose a name style
You definitely want a distinctive business name that sets your business apart from competition right? The use of business keywords is a sure and proven way to arrive at this. Consider the naming options below:
- Use acronyms
- Use metaphors
- Include the name (s) of the founder(s)
- Remove, add or tweak letters from keywords
- Use one word
- Combine several words in one single word
Choose a category
- Pragmatic Names
Businesses today prefer pragmatic names because of their descriptive nature. Pragmatic names are also believed to cut on marketing costs because they exhaustively explain the services or products on offer. PayPal is a perfect example of a pragmatic name. Other pragmatic names include Netflix, Paysafecard, EntroPay, PlanetFitness
- Modern Names
Want your business to sound unique and fresh? Use modern names. Names like Hulu and Etsy are examples of modern names.
- Emotional Names
Brands have now mastered the art of using emotion to reach more customers. Emotions help customers connect and relate to a brand. A perfect example of an emotional name is Greenpeace.
- Classic Names
Do you want your customers to associate your business with class and style? Using classic names is a great way to do so. Classic names can help catapult your business into a higher level of success. Brands with classic names include L’Oreal and Ferrero Rocher.
- Clever Names
With clever names, you can build a humorous and fun brand. Clever names sound cute and playful. Examples of clever names include Drank Elephant, Piggly Wiggly, and Cat & Jack.
Use a Business Name Generator
Sometimes coming up with a creative business name can prove to be a hard nut to crack. This is where name generators come in.
With a great name generator, you can finally break through your mental block and decide on the most suitable name for your product/service. The best thing is there is a massive selection of business name generators to choose from.
We encourage you to explore several business name generators before settling on the best that works for you. Here is our list of great business name generators.
Namelix is a free name generator that utilizes artificial intelligence to generate short and catchy business names. To get the most out of Namelix we advise you to be more specific with your keywords. The name generator uses a dependable algorithm that studies your search patterns to give you better business name suggestions.
Shopify is a great tool for generating new business names. You just need to key in your keywords and Shopify will do the rest. The best thing about this tool is that it allows you to rearrange your keywords to arrive at better variations.
Shopify also allows you to check the availability of business names as well as domains. Once you’ve come across a business name that works for you, Shopify can help you choose a domain name to go with it.
With NameStation all you need to do is to enter your desired keywords and it will generate combinations of unique names for you. The tool has a unique feature that allows you to save your favorite names before generating more.
NameStation allows you to specify rhymes, root words, letters, syllables and more. This platform also holds crowdsourced name competitions where an online community helps business people like you to choose the best names for their businesses.
Namesmith generates business names randomly from a massive list of possible names. Users can open demo accounts and begin the process of finding the best names for their businesses. The tool also has a dependable community where you can ask questions and get help to choose a name for your business.
This tool will help you brainstorm and arrive at the perfect name for your product, app, or company. We found NameMesh very easy to use and quick to provide business names ideas. Very few name generators can match the ability of this name generator.
So you’ve arrived at a business name that you think is perfect for your business? Before you settle for it, ensure that it isn’t already in use. A name generator can help you with this. Most name generators have a feature that allows you to confirm whether a certain business name is already in use or not.
Proceed with the trademark and the registration process if the name isn’t being used. These to processes can be a little complex especially for first timers, but don’t worry: we got your back. Simply check out our posts on how to trademark your business name and how to go about the whole process of registering a new business name. If you already have a registered business name and you want to change it, learn here how to change a business name.
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