Once a networking event ends, the next thing you should do is to immediately establish a relationship with your new contacts. One of the best ways to accomplish this is to send them a follow-up email.
Contrary to standard emails, a follow-up email requires some distinctive guidelines and a distinctive style that, if poorly employed, could cost you dearly. It is necessary to keep in mind that these emails depend more on the way they are written than on the content. Your potential partners or clients receive dozens of follow-up emails every day, most of the time they are not dissimilar from one another, and if yours does not stand out from the crowd, you can consider yourself forgotten.
How to write a successful follow-up email? Let’s check these five examples and look at their features.
5 Email Templates for Follow-Up Emails
Template 1: To say thank you and show your interest
It was a pleasure to talk to you at (Name of event) last (Date). I was impressed by your approach to (Subjects you talked about) and really appreciated your advice on (mention any subjects the recipient advised you about). I checked your profile on Linkedin and saw that you’re currently working on (Areas). I also looked at your company’s website and loved your take on (Areas). As I mentioned during the event, I’m also working on (Areas in common).
I just wanted to touch base with you. Here I include my (Your company’s website/A brochure with your products or services). Feel free to take a look and contact me if you have any questions. Also, let me know if you would like to meet in person to share more ideas.
Have a good day,
(Your first name)
- Keep it short, sweet and simple. First, you should mention where you met so the recipient of this letter can remember you. This can be achieved with lines like “We met at…”, “I was very inspired by your chat in…”, “The last time we talked…”. From there you can develop your idea.
- Remind your recipient the subjects you talked about, and then explain why you were interested. But don’t be too flattery!
- You don’t have a specific intention with this mail, just to touch base. Still, do your homework, do some research about the recipient and his/her company, and don’t feel intimidated to send the email. You never know how you can benefit from this potential relationship in the future: keep your doors open.
- Because you don’t have any plans in mind, you can be more informal and even end the email with a question. Instead of the classic “Let me know…”, or “Don’t hesitate to…”, write something like “What about meeting at …?” or “Are you available for…?” This will require your recipient to answer the question and will guarantee a connection.
Template 2: To ask for a job interview
Dear (Mr./Ms Last Name),
It was a pleasure to talk to you at (Name of event) last (Date). You mentioned that your company, (Company’s Name) is looking for someone with experience in (Area) for the (Title of position) position.
I am currently working on/for (Area, or Company you’re working for), where I (list responsibilities). I am specialized in (Areas of specialization). You can find my CV attached with more details of my experience and accomplishments.
I am currently looking for the opportunity to advance in my career.
It is inspiring to see how your company has (Company’s achievements). I could be an asset to your company since I (list your qualities).
Could we meet on (Date)? I would welcome the opportunity to meet you in person and to talk about the opportunities in (Company’s name).
(First and last name)
- Unlike the previous template, this one is longer because it includes a more detailed description of you and your job. Your purpose is to to be noticed in your recipient’s inbox.
- However, don’t be intimidated by its length: see how, although the work summary may be extensive, it goes to the point and does not bore the reader with details. Your attached CV (don’t forget it!), which your recipient will open later, will do the work for you.
- You are requesting a job interview, therefore, the nature of this email will be more formal than any of the samples explained in this article.
- In this kind of follow-up email, make sure that the content is the most precise overview and that your attached files only serve as evidence. Don’t strain the eyes with large paragraphs.
Template 3: To request a meeting and more information
Thanks for taking the time to meet me during the (Event) on (Date). I really enjoyed hearing about your company, as well as (Achievements or recipient’s interests). As I mentioned during the event, I’m also working on (Common areas).
I would like to know more about how your company manages (Areas). Would you like to join me for coffee, or over lunch? We could meet at (Place) on (Date). I will call you next week to ask for your schedule.
Looking forward to talking to you soon,
- Like the first follow-up email, keep it short and friendly. You can even use the first part of the first sample.
- Attach samples of your work, your portfolio or your company’s website. But don’t overwhelm your recipient! One attachment or link will be enough.
- Your intention here is to meet in person: be a little bit “aggressive” and propose a place and a date. This will force your recipient to give you an answer.
Template 4: To promote your services or products
It was great meeting you at (Name of event ) on (Date) and learning more about (Company’s name). I really admire how you (Achievements).
I’ve been thinking about your struggle with (Business’ challenges) and I think my company, (Your company’s name) could help you solve this problem by (Summarize your solution). As I mentioned, my company focuses on (Areas), and to this date, a lot of companies just like yours are using our product/service and they are highly satisfied. Please see my (Company’s portfolio, brochure or website) and don’t hesitate to contact me if you have any questions about our products/ services.
Would you be able to hop on a call sometime this week to discuss more? I can also introduce you to a few of our customers that were experiencing the same issues than yours.
Looking forward to hearing from you,
- Your intention here is to promote your services or products, so don’t be shy and explain in detail how you can help your recipient’s company or how others have already benefited from your partnership.
- Don’t forget to include any attachment that can reinforce your idea of collaboration
- Feel free to propose a date and place for the meeting. After all, you are the one helping your recipient!
Template 5: And if you never received an answer to any of the previous follow-up emails…
I’m (Your name) from (Company name). I sent you an email last week about (Topic). At (Name of event), I was very impressed with how you (Achievements). I’ve come across your website and it’s amazing how you (Relevant areas).
I thought you’d be interested in including my resources in your scope because my company is different from other solutions you may have used in the past. We offer (highlight your differentiated areas).
Let me know if you are still interested and don’t hesitate to contact me if you would like to discuss all the opportunities! I would love your feedback as well.
(Your first and last name)
- Don’t feel discouraged if you never received an answer after your first follow-up email. Your recipient may not remember who you are! That’s why this time you need to be very specific about who you are, where you work and what you talked about.
- Make an effort highlighting those areas where your recipient could benefit if he/she decides to contact you again. Don’t be shy and shine!
- Don’t overwhelm your recipient with attachments. He/she can always go back to your first email.
- Be polite and cautious with this second follow-up email. The reason your recipient never contacted you back is that you were too informal, too straightforward, or too vague.
To sum up…
If you have read these five follow-up emails carefully, you will see that they share some common traits that you should take into account when writing good follow up letters.
- Start by reminding them who you are, and how and when you met. Remind them about something you discussed to establish a commonality.
- Be brief and go straight to the point with your request, but without being forceful.
- Emphasize your credibility through referrals, attachments or links. Let them know that you have common goals.
- Be friendly, but not flattery.
- If possible, finish your letter with a question about possibly meeting again.
Now you know how to be knowledgeable and charismatic in every message you send to your future potential networks. Keep reading here for more information about what to do before and after a networking event.
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