Snapchat is one of the most popular social media platforms nowadays: with 187 million daily active users sending 3.5 billion snaps per day, you definitely don’t want to miss the opportunity to use Snapchat for your small business.
The truth is that Snapchat is not for everyone; however, if your market is between 13 and 34 years old, this app can help your business grow if you know how to use it correctly.
Let’s rewind a little bit to first answer a basic question: How does Snapchat work?
Snapchat is a photo and video sharing app with a lifetime of only a few seconds. Meaning that if you want to send your friend a picture of your morning coffee, you can choose how many seconds you’ll want him/her to look at it, and the picture will get deleted forever afterward. You can also share stories with all your contacts: they will last a few seconds but your followers can see them during a span of 24 hours until they disappear.
Why should you use Snapchat for your business?
40.8% of social media users in the US use Snapchat, making it a huge opportunity for you to reach more people through this channel.
Not only that: according to Snap, Inc. research, 3 out 4 Snapchatters have used the app before, during or after shopping, being 68% more likely to make impulse purchases due to the limited amount of time they have access to the content in the app. Below are some extra benefits that this unique platform offers you:
You can connect through your content
As any other social media platform, Snapchat can be successful for your business if you share the correct type of content with your audience. Content plays a huge role in this app, so you can be as creative as you want to start connecting with your fans.
You can share stories
Sharing stories is one of the best ways to connect with your audience. Sharing some of your everyday operations, introducing some of the staff or even showing a special event you’re having will increase the trust your customers have on you. Just give them a sneak peak of your daily life through Snapchat and get them to visit your business for more.
You can offer promo codes and special sales
Even though the idea of the content disappearing in seconds or just being available for 24 hours might seem a bit strange when it comes to promoting your business, remember that Snapchatters are impulsive buyers. What a great opportunity to run a flash sale or give a promo code only for your Snapchat followers. There are plenty of ways you can experiment with the application to get people to either purchase from your site or visit your physical store.
You can engage with your audience
Make your followers interact with you. The amazing thing about Snapchat is that you get to interact with your audience in real time thanks to its messaging feature. You can ask a question or make a poll and get them to reply. Not only you will get more insights about your customers, but they will love to feel heard by you.
Tip: Announce in your other social media channels that your business has a brand new Snapchat account so you can start getting new followers. You can even give a special token to all of those who become your contacts.
Types of Snapchat Ads
You can take the use of Snapchat for your business a little bit further since it’s also possible to run different kinds of ads inside the application. The prices to advertise on this platform vary a lot depending on the type of ad you want to run.
Snap Ads are 10 second-long vertical videos that play between the snapchatters stories. You can choose what content to play. What makes this type of advertisement attractive is the fact that users get to swipe up to visit your website, download your app, or see a longer version of the video. According to Snapchat, the swipe up rate for a Snap Ad is five times higher than the average click-through rate of other social media channels similar to this one.
This option is good for a medium budget: the minimum ad spend is of $1000/month on a month to month contract.
This is a great type of ad if your business has a physical store. Snapchat Geofilters allows the user to get filters and frames based on their location. The filters or frames are graphics that can be inserted on the snap the users take while visiting your business to let their followers know where they are and what they’re doing. You can get as creative as you want, and what is great is that you can even customize your own filter inside the app with the templates that Snapchat offers.
The price of the Geofilters starts at $5 per 20,000 square feet per day, so it’s a great marketing opportunity for small budgets.
Snapchat Sponsored Lens
What differentiates a Sponsored Lens from a Geofilter is that the Lens is used before taking the snap and the Geofilter can only be used after. Also, sponsored lenses have a face recognition feature that allows the user to turn themselves into dogs, fairies or get a big mouth with big eyes. The user can also activate a specific animation by raising the eyebrows or opening the mouth, making the experience absolutely fun. According to the company, Snapchat users spend at least 20 seconds playing around with the filters and they are very likely to send a snap to a friend, which is a great opportunity to raise brand awareness.
The most expensive form of Snapchat Ad, it’s mostly used by big publishers and brands such as Buzzfeed and Cosmopolitan. It is located somewhere else in the app: if you swipe left you will be able to see all the collection of amazingly high-quality video and photo content from these brands. The cost of this type of ad starts at $50,000 per day.
So, now that you got a glimpse of how Snapchat works for businesses, go ahead and start experimenting, get inspired by the amazing good case practices from other brands and let your creativity flow. You don’t want to be left behind by technology, right?
You can continue reading us here to learn more fun and useful ways to use social media for your small business.