Snapchat is one of the most popular social media platforms nowadays: with 187 million daily active users sending 3.5 billion snaps per day, you definitely don’t want to miss the opportunity to use Snapchat for your small business.
The truth is that Snapchat is not for everyone; however, if your market is between 13 and 34 years old, this app can help your business grow if you know how to use it correctly.
Let’s rewind a little bit first to answer a basic question:
What is Snapchat, and How do You Use It?
Snapchat is a photo and video-sharing app with messaging functions.
Each image you share has a lifetime of only a few seconds. Meaning that if you want to send your friend a picture of your morning coffee, you can choose how many seconds you’ll want them to look at it. The picture will get deleted forever afterward.
You can also share stories with all your contacts: they will last a few seconds, but your followers can see them during a span of 24 hours until they disappear.
How to Open a Snapchat Account? Step by step
- Download the free app on your Android Phone or your Apple Phone.
- Click on the “Sign up” button to create your account.
- Create a nickname, a password, and add some information (like e-mail and phone number).
- Start adding friends and posting images!
How to Use Snapchat
Here’s a short guide to using Snapchat:
- The main screen is the camera. You can instantly take photos and videos and share them.
- This main screen has several buttons: Friends, Memories, and Discover.
- At the top of the main screen, you will find the search function.
- On the top left, you’ll also find the Profile button. There you can edit your information, add friends, and a profile pic.
- You can also access the Friends section if you swipe right. There you’ll see all your friends, send them messages, snaps, stories, voice notes, and see their stories.
- You can also access the Discover section if you swipe left. There you’ll see whatever your friends shared, but also popular stories.
- You can also access the Memories section if you swipe up, you can see all the snaps and stories you’ve saved.
Why Should you use Snapchat for your Business?
40.8% of social media users in the US use Snapchat, making it a massive opportunity for you to reach more people through this channel.
Not only that: according to Snap, Inc. research, 3 out 4 Snapchatters have used the app before, during, or after shopping, being 68% more likely to make impulse purchases due to the limited amount of time they have access to the content in the app. Below are some extra benefits that this unique platform offers you:
You can connect through your content
Like any other social media platform, Snapchat can be successful for your business if you share the correct type of content with your audience. Content plays a huge role in this app, so you can be as creative as you want to start connecting with your fans.
You can share stories
Sharing stories is one of the best ways to connect with your audience. Sharing some of your everyday operations, introducing some of the staff, or even showing a special event you’re having will increase the trust your customers have on you. Just give them a sneak peek of your daily life through Snapchat and get them to visit your business for more.
You can offer promo codes and exclusive sales
Even though the idea of the content disappearing in seconds or just being available for 24 hours might seem a bit strange when it comes to promoting your business, remember that Snapchatters are impulsive buyers. What an excellent opportunity to run a flash sale or give a promo code only for your Snapchat followers. There are plenty of ways you can experiment with the application to get people to either purchase from your site or visit your physical store.
You can engage with your audience
Make your followers interact with you. The fantastic thing about Snapchat is that you get to interact with your audience in real-time thanks to its messaging feature. You can ask a question or make a poll and get them to reply. Not only will you get more insights about your customers, but they will love to feel heard by you.
Announce in your other social media channels that your business has a brand new Snapchat account so you can start getting new followers. You can even give a special token to all of those who become your contacts
Types of Snapchat Ads
You can take the use of Snapchat for your business a little bit further since it is also possible to run different kinds of ads inside the application. The prices for advertising on this platform vary a lot depending on the type of ad you want to run.
Snap Ads are 10 second-long vertical videos that play between the snapchatters stories.
You can choose what content to play. What makes this type of advertisement attractive is the fact that users get to swipe up to visit your website, download your app, or see a longer version of the video. According to Snapchat, the swipe-up rate for a Snap Ad is five times higher than the average click-through rate of other social media channels similar to this one.
This option is suitable for a medium budget: the minimum ad spend is of $1000/month on a month to month contract.
This is an excellent type of ad if your business has a physical store. Snapchat Geofilters allows the user to get filters and frames based on their location. The filters or frames are graphics that can be inserted on the snap the users take while visiting your business to let their followers know where they are and what they’re doing.
You can get as creative as you want, and what is great is that you can even customize your own filter inside the app with the templates that Snapchat offers.
The price of the Geofilters starts at $5 per 20,000 square feet per day, so it’s been a great marketing opportunity for small budgets.
Snapchat Sponsored Lens (AR Lenses)
What differentiates a Sponsored Lens from a Geofilter is that the Lens is used before taking the snap, and the Geofilter can only be used after. Also, sponsored lenses have a face recognition feature that allows the user to turn themselves into dogs, fairies, or get a big mouth with big eyes.
The user can also activate a specific animation by raising the eyebrows or opening the mouth, making the experience absolutely fun.
According to the company, Snapchat users spend at least 20 seconds playing around with the filters, and they are very likely to send a snap to a friend, which is an excellent opportunity to raise brand awareness.
The most expensive form of Snapchat Ad, it’s’s mostly used by big publishers and brands such as Buzzfeed and Cosmopolitan. It is located somewhere else in the app: if you swipe left, you will be able to see all the collection of amazingly high-quality video and photo content from these brands. The cost of this type of ad starts at $50,000 per day.
Collection Ads are just like Snap Ads. The difference is that they showcase more than only one product.
Source of icons: Snapchat
These are, again, just like Snap Ads, but the difference is that users cannot skip them.
With Snap Ads, users can just skip the video if they’re not interested, but with Commercials, they can’t.
Snapchat even has a tool that will allow you to see
- your campaign’s performance
- web conversions
- app conversions
- how much you’re spending
- and more!
Are You Ready for Snapchat?
So, now that you got a glimpse of how Snapchat works for businesses, go ahead and start experimenting, get inspired by the fantastic good case practices from other brands, and let your creativity flow.
You don’t want to be left behind by technology, right?
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