We’ve all dealt with bad coworkers or employees at one time or another. When people aren’t doing their jobs, it’s hard to grow your company. Finding the right employees is vital for the success of any small business.
But where can you go to find great employees?
While traditional job boards might be your first choice, you should consider taking the time to learn how to post a job on Facebook.
Facebook offers businesses the opportunity to post and advertise job listings to a large pool of potential employees. As such, more and more small businesses are turning to this social media platform for their recruiting needs.
Let’s take a look at how to post a job on Facebook so you can find the perfect employees for your small business.
Ready to get started?
Is it a Good Idea to Post Jobs on Facebook?
Facebook probably isn’t your first choice when it’s time to post a job listing. I’m sure you might be wondering if it’s a good idea to post a job on Facebook.
Short answer: it depends.
There are a lot of benefits to posting a job on Facebook:
- It gives you access to a broad audience, including people who may not even be actively looking for a job but might be interested in your position
- You can advertise your post via Facebook’s advertising tools
- You can chat with applicants through Facebook
- And more
Moreover, unlike many job boards, posting a job on Facebook is completely free, which is excellent for small businesses.
That being said, it’s essential to consider the demographics of your Facebook audience and the type of employee you’re looking for. If your ideal employee isn’t represented in your Facebook audience, then posting a job, there may be a waste of time.
Even in this case, though, there’s no reason you can’t post a job on Facebook as well as other job boards, like Indeed or Glassdoor. Worst case scenario, posting the job on Facebook did not bear any fruit. Best case, you find the perfect new hire.
How to Post a Job on Facebook: 4 Steps
If you’re interested in learning how to post a job on Facebook, good news: it’s incredibly easy. As long as you have a Facebook business page, you can publish a job post in no time.
Just follow these four simple steps to create a job post and start the search for your new employee
1. Log into Your Facebook Business Page
To get started, you need to log into or create your Facebook business page.
Once you’re on your page, navigate over to where you would normally create a new post. In this area, you should see several different options, including ‘Share a photo or video,’ ‘Get messages,’ ‘Create an event,’ and ‘Create a job post.’
Click on ‘Create a job post’ to get started.
2. Fill in the Blanks
Now, it’s time to customize your job posting.
You’ll have the option to add an introduction, job title, job description, job type, a photo, salary information, and more.
You can also add questions to help you learn more about the applicants and determine whether or not they are the right fit for your business.
3. Publish Your Job Post
After filling in the information for your job post, be sure to review the details to make sure you haven’t missed any relevant information.
If everything looks good, click ‘Publish Job Post’ at the bottom right corner of the window. Once you click this button, you’ll be notified that Facebook is reviewing the job post. If approved, the post should be published within 24 hours.
4. Manage Applications
After you post your job listing, you will receive all applications through Facebook Messenger.
In Messenger, you’ll be able to review and track applications, contact applicants, and schedule interviews.
You can also choose to receive applications by email or see applications by clicking the ‘Manage Jobs’ tab at the top of your business page.
Note: Any job posts that you make will expire after 30 days. Don’t make the same mistake as me. If you’re wondering why the applications have stopped rolling in, make sure to check if the job post is still live.
How to Post a Job on Facebook: Tips
It’s essential to take the time to create a descriptive and engaging job post. To find the best employees, you have to create a post that makes them want to work for you.
If you don’t put effort into your job post, you’ll likely have trouble finding experienced and qualified candidates. Follow these tips to create a job post on Facebook that attracts top applicants:
- Keep it simple: Your job description should be clear, detailed, and easy-to-understand. Applicants want to know exactly what their responsibilities will be and what they will be doing on a day-to-day basis.
- Details: Include any details that you think potential applicants might find valuable. Include an accurate job title, location, salary details, and other information that can help you find the ideal employee.
- Add Questions: Facebook allows you to add additional questions, and you should be sure to utilize this feature to your advantage. Questions will enable you to learn information about applicants that you might not find on their resume.
- Be Responsive: Respond to applicants promptly. If you’re not communicative, you might miss out on the perfect employee.
- Be Organizes: Use the ‘Manage Jobs’ feature to easily track and organize all of your job postings and applications.
Use Facebook Advertising to Find More Candidates
Like I said, posting a job on Facebook is free. But, if you’re willing to cough up a little bit of cash, you can advertise your job posting on Facebook to reach a larger or more targeted audience
Boosted posts are advertisements created from posts on your Facebook page. Starting at $10 per day, these posts last longer than 30 days and make it easier to reach people who may not regularly visit your business page.
To create a boosted post, follow these steps:
- Go to your business page.
- Find the job post that you want to boost.
- Click on ‘Boost Post’ at the bottom right of the post.
- Fill in the details for your Facebook advertisement.
- Select ‘Boost’ when you’re ready to launch the ad.
When filling out the details for the ad, you will need to specify your audience, budget, duration, and payment method.
If you’re having trouble finding applicants with your free job posting, boosting the post may be the best way to find qualified candidates.
Post a Job on Facebook
Finding the right employees can be difficult, but it’s a whole lot easier when you know where to look.
By learning how to post a job on Facebook, you can access a larger pool of applicants and find the perfect candidate for your small business.
Want to learn more about how you can use Facebook to help your small business succeed?
Of course, hiring employees costs money. From training costs to salaries and benefits, hiring new employees can add quite a bit to your total expenses.
Fortunately, small business loans make it possible for companies to get the money they need to hire new employees and finance other business-related expenses.
At Camino Financial, we strive to live up to our motto, “No Business Left Behind.” That’s why we offer small business loans with great rates, low fees, and favorable terms.