Italia Martinez Vallejo
By: imartinezvallejo
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Create The Best Yelp Profile To Grow Your Business

Did you know that 91% of consumers read online reviews before visiting a local business? 

That should be enough to start working on your business’ Yelp profile.

Yelp is an online review platform that lets anyone out there write reviews and rate mostly local businesses. It doesn’t matter if you don’t have a profile yet, people could already be talking about you on Yelp Business.

It’s time to take control of your Yelp profile or to list your business to start reaching out to more people.

In this article, we’ll tell you the benefits of having a Business Yelp profile, and help you optimize your profile. We’ll also answer some FAQs about this platform.

Young beautiful woman holding coffee paper cup and looking at smartphone while sitting at cafeteria. Happy university student using mobile phone. Businesswoman in casual clothes drinking coffee, smiling and using smartphone indoor. concept: yelp profile

Read the Local Consumer Review Survey to understand more about customer’s preferences for online reviews.

How do you create a business profile on Yelp?

Even if you’re not a tech-specialist, creating a Yelp profile is very easy!

1. Find your business

Believe it or not, your business might already be on Yelp! Now, that doesn’t mean that someone else is impersonating your business, it just means that Yelp automatically creates pages for small businesses. You just need to go and claim that profile as yours.

  • Go to Yelp for Business and click on ‘Manage my free listing’.
  • Your business might already have a profile, search for it.
  • If you find your business, click on it.

2. What if my business is not on Yelp?

Don’t worry, you can still create a profile.

  • If you don’t find your business, click the ‘Add now’ button.

3. Create an account

  • Create an account. You’ll need to add your email and create a password.
  • Verify your mail.

4. Start using Yelp!

Now you can start improving your Yelp profile and using it as a marketing tool!

How to Optimize Your Yelp Profile

Now that you have claimed your business’ profile, follow these amazing tips that will definitely help you have the best profile ever.

1. Claim Your Profile

As we mentioned before, there’s a good chance that your business is already on Yelp. There’s a high chance the information people have put there is inaccurate, and it might affect the image of your business.

Make sure that the first thing you do is claim the profile so you can take control of it and customize it accordingly.

Yelp profile

2. Fill In All Your Business Information

The first thing to do is to add your location, as Yelp Business works mostly by location. Add your full address and contact information, including your business’ website.

There are several other fields to fill, like category, specialties, history, photos, and videos.

We recommend you to take a look at other Yelp profiles, especially successful ones in your industry to see how they showcase their business and what makes their page so attractive.

yelp profile

Source: Yelp

3. Get Your First Reviews

This might be the hardest part to start with, but try to encourage your customers to do it.

Make sure you’re not pushy or try to bribe them with free stuff to do so, as reviews should happen naturally. Let them know you’re on Yelp by a link on your website. You could also mention it when they’re about to leave your restaurant or by printing a banner on your menu.

After a while, more people will start noticing your profile and drop by to give reviews.

4. Moderate Your Page

You might receive good and bad reviews, that’s just how things work.

You must always reply to both types of reviews. The hardest reviews to manage might be bad ones, but still, be polite and listen to customers. Their feedback might be useful for you to spot things about your business that you haven’t noticed.

yelp answers. concept: yelp profile

Source: Yelp

5. Check Your Yelp Metrics

Yelp also has a feature where you can review the stats of your business page. You can check the traffic, the interactions customers have, and the time when these things are happening.

Interactions include people reviewing your business, uploading photos, or checking in at your restaurant. You can use all this information to run deals or calculate your estimated revenue.

yelp metrics. concept: yelp profile

Source: Yelp

The 3 Benefits Of Having A Yelp Profile

Are you still unsure if you should open a Yelp profile? These fantastic benefits will surely help you decide!

1. You Can Get Real Testimonials

Yelp lets people write a review and rate your restaurant, and nothing gives more credibility to your business than what your customers say. You can even take good reviews and use them as testimonials on your website, so new customers see what they’re missing on.

2. You Can Showcase Your Business

You can add photos, videos, special offers, or showcase your menu. There’s a lot of information you can add on Yelp to make your restaurant look appealing to others.

The best part is that Yelp Business ranks very well on Google, so if a new customer searches your restaurant, they will most likely run into your Yelp profile. 

3. It’s Free!

You don’t have to pay anything to get started with Yelp. This is great if you’re just starting your business, and you have a small budget. You also don’t need to pay to get reviews; you can make your Yelp profile grow organically.

It has some paid features, but you can consider them later when your business has grown enough.

These 3 benefits are especially important nowadays. Because of the crisis caused by the COVID-19 pandemic, customers that didn’t use to go online to review stores and restaurants are migrating to the internet. This makes it crucial that you keep all your online profiles updated.

You can also help your business by having an online store for your products or offering food delivery

Fortunately, Yelp knows how much havoc coronavirus has been wreaking on small businesses. That’s why they allow you to have a special Advisory Alert Banner where you can communicate to your customers any news and updates regarding how you’re operating your business through the pandemic.

Yelp Business FAQs

Is there something else you want to know about having a business Yelp profile?

We’ve got you covered! Here are the most common FAQs on Yelp.

Is Yelp free for business?

Yes, it is. At least the basic profile is. But even if it’s basic, it has the tools you need to help your business succeed. Paid alternatives let your own create ads, remove your competitor’s ads, add video and slideshows, and adding buttons with call to actions.

If you want to learn more about these extra tools, keep reading to find out more about an enhanced profile.

How do I share my Yelp profile?

  1. Go to your account and click on “Reviews.”
  2. Click “Share review” under the review that you would like to share.
  3. Choose where you want to share it. Alternatively, you can also copy/paste the URL.
  4. Click “Share.”

How long does it take for yelp to approve a business?

Once you’ve created your business’ Yelp profile, it might take the platform a few business days for it to be verified. You’ll receive an email once this happens.

How do I find my review on Yelp?

Did a client write a fantastic review, but you can’t see it? According to Yelp, these are some possible explanations:

  • It doesn’t follow Yelp’s rules and guidelines
  • It may still be saved as a draft, so it hasn’t been published
  • The user might still need to confirm their email address

What is a Yelp enhanced profile?

Enhanced profiles have a photo slideshow, a Call to Action button (i.e., “Call us now!”) and videos. It also allows you to remove ads by competitors from your Yelp profile. This type of profile means that your leads increase by 38%, and you can get 135% more views.

Of course, this fantastic upgrades that lead to way more customers are not free. A Yelp enhanced profile costs $3 per day.

Source: Yelp

Open Your Yelp Profile Today!

There are other features you can explore on Yelp Business, such as ads and deals, but for now, this is what you need to get started.

A Yelp profile is a great tool to build an online presence and to make it easier for customers to find your business.

If you want to make sure your customers can find your business online, we invite you to keep reading:

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