Since the 1980s, Hispanic Heritage Month has been lovingly celebrated from Sept. 15 until Oct. 15. It looks back at the heritage of many Hispanic cultures while showcasing some of the most colorful histories around. If you want to include this monthlong celebration in your business, then you are in luck.
Here at Camino Financial, we have several ideas that can help you bring this holiday into focus.
Let’s Celebrate Hispanic Heritage Month!
Nearly 20 percent of the total population of the United States is Hispanic, and that number is growing on an annual basis. To keep your business open to this population, you need to make sure you include holidays and events that showcase their proud heritage, such as Hispanic Heritage Month. Here are some great things you can do to ensure you reach as many people within that population as possible with your business offerings.
10 Ideas to Celebrate Hispanic Heritage Month During the COVID-19 Pandemic
1. Host an online event dedicated to Hispanic heritage month
If you want to shine a spotlight into your business, honor Hispanic cultures with an online event. Have a small meet-and-greet event where you encourage people to introduce themselves and tell stories about their Hispanic families or how they keep traditions alive.
2. Rock their socks off with an online concert
You can also create an online concert. The stage will be your business, so don’t forget to add themed decorations. Invite a local band and set up the event so that people can sign up! You can even charge a cover to enter your event if you use an online tool like Eventbrite.
3. Special offers on Latinx drinks
At the same time as you host your event, you can have special discounts for the customers that order one of your special Hispanic drinks through delivery apps. Make sure that these drinks and cocktails are Hispanic inspired. Offer margaritas, mojitos, palomas, micheladas, and more!
4. Put on a kids-day online event
Why not also set up an online event tailored to the children in your community?
You can zoom or google meetings activities with fun little games, arts and crafts stations, or a storyteller. The crafts can all be about different Hispanic heritages, such as masks, paintings, and drawings. Catering to children will typically bring a lot of adults in too. They can then learn about both Hispanic Heritage Month and your business.
5. Delivery lunch special
Create a limited-time lunch special inspired in Hispanic cuisine.
You could offer chiles en nogada, mole, ceviche, pupusas, baleadas, arepas, or anything you can come up with. Don’t forget to heavily announce your Hispanic Heritage Month Lunch Special on your social networks and let your customers know how they can get it (delivery, curbside pickup, delivery apps, etc.).
6. Add some Mexican or Latin American flags to your business and social networks
If you want to catch the local Hispanic population’s attention, add some flags to your business’s front windows. Put up flags from countries from Latin America that are represented in your area. You can also add a flag to your profile pic on your preferred social website. Show you’re proud of your heritage!
7. Dedicate part of your social profile to Hispanic heritage month
Create content that specifically talks about Hispanic Heritage Month and what your company does as part of the celebration. Create this content in advance, then start sharing it when the month begins.
You can even launch a social dynamic to get people talking and sharing your posts: host a giveaway where you make your followers share and tag their friends for an opportunity to win the giveaway. This will help you gain new followers and clients.
8. Send a newsletter to your customers
If you’re short on time and can’t host an online event, you can still express how proud you are of the country’s diversity and Hispanic heritage. Sending a newsletter is a great alternative. In there, you can spotlight the Hispanic culture (and let the readers know you have special promotions or a sale). Learn here how to start a newsletter.
9. Set up a fundraiser and donate the proceeds
If you want to catch the attention of locals, then set up an online fundraiser.
Provide some of your services to the winner of a raffle free of charge, and allow people to get one raffle ticket per donation. You can set the donation levels based on the median income in your area. Then, once all is done, donate all the proceeds to help a local charity or children’s hospital that serves the Hispanic population.
10. Reach out to local schools and display Hispanic art from kids
You can create beauty while still celebrating Hispanic Heritage Month by reaching out to local schools and asking if they have any art they would like to display.
Many schools create art projects during this time of year, and having it on display at a local business would thrill most children and parents alike. If your business is open, display them there, but also share them on social media so that people who want to stay home can see them too!
BONUS! Set Up an Employee Party
Not everything you do to celebrate should be about your customers.
Yes, it’s crucial to improve your sales (especially during these tough times), but you should also let your employees know you care about them and appreciate them. This can boost morale and improve performance.
Of course, we’re not suggesting you break quarantine and make a party, but create an online meeting where employees join in with their favorite drink and just have a good time. We always have an online monthly happy hour at Camino Financial, where we host games and encourage everyone to have fun!
At Camino Financial, We Celebrate the Hispanic Heritage Every Day
To date, Camino Financial has been proud to help thousands of Hispanic business owners improve their small businesses. We have helped them access capital and provided them with business resources to achieve the American Dream. They are growing their businesses with the goal to build a legacy to leave behind.
Our different financial products are set up specifically for the business needs of Hispanic business owners.
We understand that Hispanic immigrants do not always qualify for an SSN, so instead, we help them by requiring only their ITIN. We also understand that credit history may not be available to those who apply, so we do not require it to still be able to get a small business loan.
There is more to Camino Financial than just loans. We provide educational materials that are aimed to help improve the performance of the business financially so that our customers can help their communities on a grander scale. We truly believe and practice our motto: No Business Left Behind.
Want to find out more about what we can do and have to offer? Start by reading: