You’re probably already familiar with daylight saving time. It’s the reason that we set our clocks forward and lose an hour of sleep in the spring, and why we gain an hour of sleep when it ends in the fall.
But, aside from how it affects our sleep schedules, what’s the point of daylight saving time? Can it impact your business?
The answer isn’t entirely clear. While the side effects of DST have been widely discussed, there is still some uncertainty regarding the economic impact of this phenomenon.
As a small business owner, it’s important to understand how events like these can impact your business and how you can adapt to excel during these times.
So, with that being said, let’s take a look at how daylight saving time can potentially impact your business and how you can take advantage of it.
Why Do We Have Daylight Saving Time?
Most people don’t enjoy losing that hour of sleep, and no one seems to know what other impacts it has, so it begs the question: What’s the point of daylight saving time?
Daylight saving time originally began in New Zealand in the 1800s, was adopted by England in the following century, and became a worldwide practice until the majority of the world abandoned it after the second World War.
However, while most of the world did abandon the practice, DST has continued to exist in the United States, and there are many theories as to why.
Some people believe it’s because it gives us extra time during the day to enjoy during the spring and summer when the weather is nice. Others say it increases consumer spending during the warmer months.
One of the more popular theories is that daylight saving time is used to conserve energy by providing an additional hour of daytime. However, it’s not clear whether or not daylight saving time actually does save on energy.
Ultimately, there doesn’t seem to be a clear reason for daylight saving time to exist. Still, no matter the reason for it, it’s important to understand how this time of the year can impact your small business.
What is the Economic Impact of Daylight Saving Time on Business?
As I mentioned above, many people argue that daylight saving time helps boost consumer spending, but is this actually true?
In reality, there isn’t much evidence to suggest that this is the case. In fact, it might even have a negative impact on business. According to SleepBetter, daylight saving time actually costs the United States about $434 million.
It’s also important to consider how DST can affect you and your employees’ health and productivity.
The impact of daylight saving time on our health and sleep patterns is not entirely certain. Still, it’s safe to say that, at the very least, employees tend to feel sleepy and sluggish after losing an hour of sleep.
As a result, employees are often less productive — leading to poor efficiency and the potential loss of revenue.
Of course, some businesses stand to benefit from that extra hour of daytime. Outdoor-oriented businesses, in particular, can benefit from increased spending as consumers take advantage of the extra sunlight.
How to Avoid the Negative Impact of Daylight Saving Time
While the effects of daylight saving time on businesses are still highly debated, the biggest impact seems to be from a productivity standpoint.
As such, it’s important to take steps to boost productivity in order to avoid the negative impact of DST on your business.
To do this, consider following these tips to boost productivity:
- Breakfast & Coffee: One great and easy way to boost morale and productivity is to bring coffee and breakfast for your employees in the morning. This can help give them the energy they need to get through a sluggish morning.
- Encourage Exercise: Offering gym reimbursement to your employees gives them an opportunity to stay active during the day and avoid grogginess.
- Natural Lighting: Natural light is known to increase energy and improve your mood. Whether it be having outdoor meetings or keeping the window curtains open, increasing the presence of natural light at work can help boost productivity.
- Stick to Your Schedule: In order to avoid excessive sleepiness, it’s important to stick to a regular sleep schedule to keep your circadian rhythm in check.
Generally speaking, the main concern business owners should have during daylight saving time is the productivity of their employees. By taking steps to improve productivity and boost morale, you can avoid the negative impact of DST on your small business.
How to Take Advantage of Daylight Saving Time
Not only is it possible to avoid the negative effects of daylight saving time on your business, but there are also ways to take advantage of it and maximize your profits.
Things you can do to take advantage of DST include:
- Promotions: A popular and effective strategy used by businesses during this time is offering daylight “savings” promotions. This can be particularly effective for outdoor businesses.
- Inventory: Seasonal businesses can use DST as their cue for stocking up on seasonal items. For example, when DST ends in the fall, it’s a good time to start stocking up on and promoting your holiday inventory, if applicable.
- Incentives: To combat lower productivity, offer incentives to your employees for hitting certain milestones and deadlines.
Whether or not daylight saving time is good or bad for businesses is still up for debate. That being said, there are ways that your business can take advantage of the time change to boost revenue and employee productivity.
Daylight saving time is an interesting thing. Why we still use it is unclear, and whether or not it positively or negatively affects us is a hotly debated topic.
Still, what’s clear is that it’s important for business owners to understand how DST can hurt or benefit their businesses.
By following the tips provided in this article, you can help your business avoid the negative impacts of daylight saving time, and even take advantage of it.
Interested in learning more ways to maximize your business profits and minimize expenses?