Suzanne Llanera
By: suzanne_llanera
Read in 14 minutes

How to Advertise Your Business for Halloween

Spirits will arise! Halloween or “la Noche de Brujas” is almost upon us. The mood is set. People are getting ready for this festive occasion. Is your business getting ready too? Have you already thought of how to advertise your business for Halloween?

Below are some ideas on how you can advertise your business. Find out which of these can help you. Most of these will cost you little. So, read on and get into the spirit of Halloween!

How to Advertise your Business for Halloween – 25 Easy and Fun Ideas

1.   Put up Your Halloween Décor

Decorate your business. Not having any might give off the wrong vibes to your customers.  You won’t have to spend much. Buy decorations that are relevant to your business or match your front display. Put up a cutout of a skeleton holding a sign or a menu if you own a bar or restaurant.

2.  Create Your Own Halloween Theme

Instead of Halloween, and especially if your business is in a predominantly Latino neighborhood, why not celebrate Día de Muertos (Day of the Dead). Think of Coco, the Disney movie. Decorate your business with “Dia de Muertos” in mind. Customers always want something different. Instead of inviting people to a Halloween party, invite them to a “la Noche de Muertos party”.  Make your theme interesting so people will be curious enough to come.

3.   Get into Costume

Your costume doesn’t need to be scary. If you want to adapt the theme above, dress up as characters from the movie. It doesn’t matter what costume you wear as long as you get into the spirit of Halloween. Your customers will appreciate it.

4.   Get into Character

You are in a costume. Why not bring it to life? Delight your customers by getting into character.  You or someone among your staff may be good at acting or impersonation. So why not make use of such talents?

Getting into character is not that hard. Bring out the kid in you!

5.  Delight Children

Halloween is mostly about children having fun and excitement. Did you know that sales of candy, costumes, and decorations are expected to be in the billions of dollars this Halloween? Well, guess who is driving up sales? It’s the children of course!

When you’re thinking of how to advertise your business for Halloween, think of what you can offer to children. If they are among your target audience, give them Halloween treats, discounts and other freebies. If not, give these to your customers who are parents. Tell them it’s for their kids. You create goodwill by giving something for their children. They’ll remember you for this. But hey, if you can, have something for the adults too.

6.  Decorate Your Social Media Sites

If you’re decorating your business for Halloween, you should decorate your social media accounts too. Use software available to you. Create a Halloween #hashtag for your business that people can share. Post messages or a short video announcing treats, discounts, and events your business is hosting this Halloween. Ask people to share your posts. Also if you have any, include photos of you and your staff in costume.

If you don’t have a Facebook page or anything similar, perhaps now is the time to create one and start using Facebook Ads. Don’t ignore social media completely or you might be missing out on a lot of opportunities. Take note – Tips on how to advertise your business always include using social media as an effective tool.

7.  Decorate Your Website

Remember, it’s a festive occasion. Let people know your business is taking part in celebrating Halloween. It doesn’t take much to tweak your web pages to add ghosts, ghouls and other creatures that go bump in the night.

On the other hand, if you don’t have a website but desire one, we have good news for you.    There are website builders like Wix which are free. Find someone who can assist you if you’re uncomfortable doing it alone.

8.  Advertise with Your Car

You drive to work every day. Why not drive your own moving advertisement?  Dress up your car with Halloween decorations. Utilize digitally made stickers that won’t damage your car’s paint.  Add your business name and contact number. Make your decorations eye-catching and people will notice. Just make sure your decorations don’t interfere with your driving or violate any laws.

Related post: What is Guerilla Marketing?

9.  Partner with Other Businesses

You don’t have to go solo. If you have a great idea, why not enlist the participation of other shops or stores nearby? In doing so, you spread the costs. You can run a scavenger hunt of miscellaneous items found in participating shops. If you want to do something more simple, give a discount from your partners when people buy from you, and vice versa.

10. Give out Treats

Have treats ready for trick-or-treaters. Don’t be stingy just because kids are not potential customers. Put up a sign that tells everyone you’ll be giving out treats. Giving out candy can be the perfect opportunity for parents accompanying their children to see what you’re selling.

11. Offer Halloween Deals

People associate discounts and special deals with holidays. Halloween is no exception.  People will want to find out if you offer any specials for Halloween. Post discounts and special deals on your website, social media, emails, texts, signs, and flyers.

12. Take Part in Community Events

Say “yes” when you’re invited to join in community events. Fairs and festivals are great opportunities to re-connect with clients and meet new ones. Your community might have a Halloween event. Participate! Put up a table or booth and give out coupons, brochures, flyers, and treats, of course.

13. Hire A Street Performer

You don’t need to book professionals. There are a lot of freelance performers out there and many of them would be happy to show off their talents on Halloween. One performer at your storefront can be enough to attract customers. If you want a horde of zombies or scary clowns, team up with other businesses to share the costs.

14. Put up Signs and Posters

Decorate your sign at your storefront. Be creative but make sure your sign is readable. This means using large letters. Express your message with the fewest words possible. People are always in a hurry. If you don’t have a sign, Halloween is the perfect time to put up one.  Remember our suggestion of a skeleton cutout holding your sign?

You can create posters with a good printer. You will find free software on the internet. There are places in your community such as bulletin boards where you can post these. You can place these in other establishments or buildings. Just ask for permission.

15.  Hand out Flyers

Flyers still work! There’s too much information on social media. People might miss your posts. On the other hand, when people read your flyer specially made for Halloween, you have their undivided attention for a few seconds. So make sure they are catchy. Flyers will not cost you a lot. You can print these at home.

16. Rename Your Products

Add words like bloody, haunted, poisoned, ghastly, grisly and cursed to your products’ names.  Catch people’s attention to the use of these words. Post your renamed products online or on signs, posters or flyers. Make little alterations to your products if you can. People expect something different when you rename your product.

17. Throw a Halloween Party

Who doesn’t want a party? Host a party for your customers. Tell your invited guests they can bring their friends. Provide drinks, snacks, and giveaways. These will not cost you an arm and a leg. Think of it as saying “thank” you to your customers and “welcome” to your future ones.

18. Use E-mail

Sending emails will continue to be relevant. Almost 200 billion emails are sent every day. You can send a personal message to all your clients about your specials for Halloween. Adorn your email with Halloween décor.

19. Offer Gifts or Discounts to anyone who comes in costume

Do you want people to know about your business and get tagged on social media? Offer special discounts and gifts to anyone who enters your shop in a costume. Encourage them to post about you by adding additional incentives.

20.  Make a Halloween Video

If you have an online presence, why not post a Halloween video instead of a message? It’s easy to do with your smartphone. Do it in costume. Make use of free editing software found on the internet. If people find your video funny and interesting, they will share it with others.

21.  Guests Post on Other Blogs

You have made new friends and they may ask you to write articles for their blogs. This is an opportunity for you to reach out to more people and get them to learn more about your business. Write an interesting article about Halloween (you can share some of the ideas here!) and link this to your own website.

22. Give Themed Bags

A hundred dollars is going to buy you around two hundred fifty or more Halloween loot bags. These will include your business name and logo. The best part is it will only take a few days to get them printed. Order now if this is the way you want to go.

23.  Place an Ad with Your Local Newspaper

Many towns and cities have their own newspapers. It’s inexpensive to post an ad in many of these. Check what the rates are if an ad will help you reach your audience. Of course, make it Halloween-themed!

24. Text Your Customers

Does texting still work? Yes, it does! If your customers realize it’s from you, their bound to read it. Like emails, texts capture the attention of the recipient. Again, this has to be Halloween- relevant. Simply invite them to the scariest place in town!

25. Rely on Word-of-Mouth

It’s the last but not the least. It’s still an effective tool in spreading the word about your business.  People like to talk. Tell them about your Halloween discounts and specials. If your product or service serves your customers well, ask them nicely to let others know. They will not hesitate to do so.

Like we said before, most of these tips on how to advertise your business for Halloween cost little.  You know your target audience. Aim for awareness rather than immediate sales Try these ideas and discover what will work. If you do, you’ll be better prepared for the next big holiday just around the corner. You’ll also learn where you need to spend more on advertising or if you need more funds. Think of Halloween as your experimental stage.

Consider online media in your advertising if you haven’t tried before. It’s Halloween but if you aren’t scared of ghosts and ghouls, you shouldn’t be scared of social media. We guarantee you social media advertising can work for you!

If you want to know more about small business advertising or any other areas related to small business, subscribe to our weekly newsletter. You can greatly benefit from the tips, tools and free resources that can grow your business. Until then, Happy Halloween!

Keep reading: Creative Advertising Ideas For Your Small Business




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