Digital transformation
Jordan Schneir
By: jordan_shneir
Read in 15 minutes

Digital Transformation Roadmap: Bring your Small Business to the New Era

As companies continue to struggle through the challenges of COVID-19, following the digital transformation roadmap is as essential as ever. It goes far beyond having a sleek website; being proactive about updating your systems and everyday processes can be a lifeline when customer traffic is down, and competition remains fierce. 

We’re here to help you identify what may need to change, and give you a plan that you can implement no matter the size of your business. 

Why Digital Transformation is Essential During the Pandemic and Beyond

Naturally, the most critical reason to adapt to any type of change is that you want to create the best possible customer experience and increase sales.  

A study from 2019 shows that brands that focus on digital transformation have 3x higher stock performance than those that do not.  

A strong digital footprint is especially important nowadays, as more people than ever are working from home, and many businesses remain closed to the public because of the coronavirus pandemic. 

mobile banking network. business people using mobile phone with icon application online payment. concept: digital transformation

So why is the digital transformation the key? 

Think about it in terms of streamlining your processes at all levels so that the customer remains at the center of what you do. 

What are the best tools to have in place so that you can stay customer-focused and not get left behind? 

Start Small, Think Big

One of the first things to tackle is updating the systems most relevant to how you operate. If you still use spreadsheets and paper forms to collect customer information, write contracts, manage expenses, etc. 

But why exactly? 

The biggest issue is that these traditional processes are error-prone and take much more time to manage in the long-run. 

Old Method Data-Driven Method Perceived Drawbacks Real Benefits
Paper invoices Digital invoices Initial expense and training Accuracy, consistency, ease of use and reliable e-paper trail
Time punch (or nothing) Timekeeping app Initial expense and training Increased accuracy. Easier to identify tardiness. Easier to manage sick days, holidays, PTO, call outs.
Mailing list Automated email list Impersonal. Initial training Customizable to make relevant to customer groups. More affordable and reaches more customers.Regular contact. Introduces customers to new products, services, or promotions quickly.
Inventory list Inventory management system Initial expense and training Accuracy, consistency, ease of use. Lower shrink rate.

You’ll soon find that the benefits outweigh the initial investment as the expense of these apps and systems start out minimal. They simply require time and commitment to implement. That being said, many businesses fall into the trap of implementing technology for technology’s sake. 

You, as an owner, want to think proactively about how to make your brand more productive through information technology, not slow it down.

#CaminoTip
Consider cloud-based applications and data management systems to help. 

How to Begin 

Following the digital transformation roadmap doesn’t usually mean hiring a whole new IT department to transform your restaurant, for example,  into a technological powerhouse where iPads are replacing your servers. There are many easy to use mobile apps that can help with day to day processes top to bottom.

Here are just some of the types of applications and systems available, and there are many companies to choose from. 

  • Accounting and finance
  • Payroll and time management
  • Inventory management
  • Sales Tracking
  • Customer service ad-ons to websites

It’s essential to manage the customer-facing experience as well. Apps that implement customer relationship management (CRM) technology will help you get to know the people who choose to shop with you. 

A restaurant can use these resources to create an email list to keep in contact with loyal clientele.

A nail salon can streamline bookings and follow-ups to ensure that repeat visits are more consistent. 

The possibilities to promote your brand by leveraging the data gathered through CRM are endless. 

The great news is that what used to be entire departments and many dollars spent can now be accomplished with as low as $10-20 a month through an app. Start small before you invest in bigger digital projects; you’ll quickly see the benefit and learn where you need to allocate dollars. 

If you’ve done your research and need resources to beef up your digital systems, consider applying for a loan through Camino financial. We’re here to help ensure no business is left behind. 

Creative abstract wireless media technology business communication internet web concept: 3D render illustration of the modern black glossy touchscreen smartphone with group of color app or application software program icons on wooden plank table outdoors with selective focus bokeh blur effect. Smartphone media technology and social network. concept: digital transformation

Lead your team through embracing change 

The reality is, digital change can be scary both for you and your team. 

Here are some things you can do to roll out a new app or system smoothly. 

  • Convey to your team that these tools have benefits to their individual workload
  • Be clear about the expectations about the consistency of use.
  • Identify point-people who can assist with the rollout. This may be a manager, but could also be an employee you think will take ownership and inspire others. 
  • Follow up, whether personally with managers or with your point people. 
  • Encourage your team and be vocal about how these processes have improved business. 

For you, as a business owner, the challenge usually begins with the uncertainty of where to start and the daunting task of rolling out a new process. For your employees, they may fear being replaced by someone more tech-savvy or even by the systems themselves. It’s important for your team to feel that the success of the business is their success as well. 

Digital Transformation Roadmap

A small business guide to going digital

Have you ever considered going digital, but you’re not quite sure how? I’ll give you four simple steps to get started on going digital with your small business. [Read more…]

 

How digital transformation affects the sales process

You must understand that going digital means keeping up with the competition and customers. It’s benefits are more than you can imagine when it comes to sales. [Read more…]

 

Selling Online

How to sell online

Young startup entrepreneur small business owner working at the office, packaging and delivery items from the online store. Concept: how to sell online

A great way to grow your business is by selling online. An online shop will help you get more customers and sell more products. Learn here how to sell online. [Read more…]

 

Dropshipping: can you sell online without inventory?

Store interior with empty shopping cart. Concept: dropshipping

Is it possible to sell online without having any inventory? With dropshipping, it’s possible. Learn all about this retail model and learn if it’s a good option for you. [Read more…]

 

How to start an Etsy shop

Woman working on hand-made crafts. Concept: How to start an Etsy shop

If you are ready to sell your unique products online, one of your best alternatives is Etsy. Follow this step-by-step guide on how to start an Etsy shop. [Read more…]

 

Website

What makes a small business website attractive and profitable?

Cheerful Young Man Sitting on a Sofa Holds Laptop on His Lap, Browses Through the Internet, Social Networks, Does e-Shopping. Man at Home Using Laptop while Sitting on a Couch. concept: small business website

A beautiful small business website is profitable because users feel comfortable browsing and don’t want to leave; that translates into sales. Learn what you can do to improve yours. [Read more…]

 

Best website builders for small business

Business owners developing building their business' website. Website design. Concept: best website builders for small business

Building an online presence is vital for small businesses. Use this list of the best website builders for small business to create your own website without any coding knowledge. [Read more…]

 

Communication

Top 10 business apps for internal communication

Hand of woman typing text on mobile smartphone. Online live chat chatting on application communication digital media website and social network. concept: business communication planDo you need to improve your team’s communication? Well, with these 10 fantastic business apps, you’ll have amazing internal communication. [Read more…]

 

How to use skype for business

Business people looking at projector during video conference in their office. Concept: how to use skype for business

Communication is a top priority in any business, and Skype for Business is an amazing tool that can help all your team keep in touch at all times. Learn its functionalities and how to use it. [Read more…]

 

Apps and software

The best inventory apps for small businesses

Business Logistics concept, Businessman manager using tablet check and control for workers with Modern Trade warehouse logistics. Industry 4.0. concept: inventory apps

Does your business need a better way to manage its inventory? Thanks to the digital revolution, there are many easy ways to do so. Here are the best 6 inventory apps. [Read more…]

 

The best financial apps for business owners

Close up image hand using mobile phone with online transaction application, Concept financial technology (fintech). concept: financial apps

Did you know that you can manage your business finances right from your smartphone? Here are some of our favorite financial apps; try them! [Read more…]

 

Top business apps to-manage your agenda

Modern smartphone with "notch" and calendar application for 2019 year on screen. Application on screen created in graphic program. Concept: business apps

Do you need to find better ways to manage your agenda and calendar? Why not try one (or more) of these fantastic business apps? [Read more…]

 

What is the best money management app for small businesses?

Female business owner using a money management App.

Tracking your business expenses is easier than ever: you can do it on the go with a money management App. Here you have a list of the best. [Read more…]

 

The best online booking software for small business

Close-up Of A Woman Searching Hotels Online On Computer. Concept: Online booking software

You can attract more clients when they can easily make appointments and reservations online. Check here the best online booking software. [Read more…]

 

Food Delivery Apps

The best food delivery apps

Food delivery appsFood delivery apps can be extremely beneficial to your restaurant business. Here’s a list of the 10 most popular food delivery apps that you can start using today. [Read more…]

 

How to register your restaurant on the DoorDash app

Food delivery service. Mobile application. Young male courier with a large backpack riding a motor bike. Flat editable vector illustration, clip art. concept: doordash app

Now, more than ever, it’s crucial that you offer food delivery options in your restaurant. One of the best apps to do it is the DoorDash app. [Read more…]

 

Marketing

Top 5 mistakes small businesses make with digital marketing

Cartoon showing digital marketing tools and how to invest in digital marketing

Many small business owners are new to digital marketing, and they end up making some mistakes that affect their digital transformation. Don’t make these 5 mistakes! [Read more…]

 

How to set up your local SEO the key to finding your business online

local seo helps appear on google mapsSEO is the ability for your business to appear in Google searches. It is key to finding more customers. Learn all you need about the best SEO practices for your business in this article. [Read more…]

 

SEO guide for small business owners

SEO is vital for businesses nowadays. If you’re not working on your SEO, you’re staying behind. This ultimate SEO guide will help you understand SEO and implement it on your business. [Read more…]

 

Get to know your online customers like this

Get to know your online customersDo you really know your online customers? If you depend on basic customer profile information and order history, then maybe not. [Read more…]

 

Ultimate newsletter guide for small business owners

Email subscribe vector illustration concept, email marketing system, people use smartphone and subscribe and received newsletter, can use for, landing page, template, ui, web, mobile app, banner

Newsletters are a fantastic tool for small businesses. Learn why and how you can create your own newsletter with this guide. [Read more…]

 

Online Banks

5 reasons why you should use your online bank account

Business owner using smart phone in clothing store. Concept: online bank account.

If you don’t have an online bank account, you could be missing out on many benefits. It’s like carrying your bank in your pocket. [Read more…]

 

The best online banking options for small businesses

Man using online banking with credit card on touch screen device. Mobile banking. Digital and internet payments shopping on network connection. Bank login on a laptop screen. All on screen and credit card are design up. concept: best online banking

Nowadays, everything is online, including banks. We’re sharing with you the best online banking options for small businesses. [Read more…]

 

How to set up an online business bank account for your business

Hand Using Online Banking and Online Business Bank Account On Mobile Phone

What is an online business bank account? Do you need one? What are its benefits? How do you set up an online business account? All your questions about online banking are answered here. [Read more…]

 

Can you open a bank account online with no money?

Online banking app on a mobile phone screen with a business person using finance and bank on internet. concept: open a bank account online with no money

Did you know that you can easily open a bank account online with no money? We’ll tell you how to open one and start using it ASAP. [Read more…]

 

Looking Forward

The current crisis has forced businesses to take stock as to what strategies are working and not working during these difficult times, and the new normal that is fast approaching. Businesses are relying less and less on foot traffic, and pretty much any business has an excellent website. 

Transforming your business in the digital age is critical to your continued success. 

At Camino Financial, we’re here to help. We offer resources and insights to ensure that you have what you need to manage your business correctly. 

Subscribe to our newsletter for updates and resources important to you as a business owner. 

ADD_THIS_TEXT

Check if you
qualify for a loan

LEARN MORE