The commercial cleaning business has undergone a sea-change over the last year. Demand has skyrocketed as business establishments have increased their cleaning budgets to ensure their premises are germ and virus-free.
However, commercial cleaning companies are facing a new challenge.
The COVID-19 pandemic has changed customers’ requirements.
In this post, we’ll provide you with a comprehensive guide on how you can adapt to these changes to keep your customers, get new ones, and increase your profits.
What’s even better, we’re sharing with you a FREE brochure template you can complete with your business information and then share with your clients, so they understand what you’re doing to keep them safe.
How COVID has changed the industry
In the pre-COVID era, commercial cleaning firms had a simple mandate. Most businesses just wanted their facilities to look clean and presentable. Cleaning firms were seldom asked to disinfect any areas other than the bathrooms.
But today, things are different.
All clients want the entire facility to be disinfected. Additionally, they want to know more about the cleaning process.
Are you using EPA-approved disinfectants?
Are you sure you’re using them the right way?
Can the disinfectants harm my employees and my customers?
How often do you need to clean my facility to ensure it’s always germ-free?
Owners running a cleaning business need to be ready with answers to these customer questions. They have to know how to handle their customers’ fear of the COVID-19 virus.
It’s essential to reassure your clients and explain to them that you’re using the appropriate cleaning protocols and procedures.
Keep reading to discover how you can do this.
Informing yourself about the disinfectants and cleaning methods that kill the COVID virus, that’s the first step.
Which cleaning products should you use?
1. Active chemicals
The United States Environmental Protection Agency (EPA) has published a list of 537 disinfectants effective against COVID-19. Here’s what the federal government agency says about the effectiveness of the products on its “List N”:
EPA expects all products on List N to kill the coronavirus SARS-CoV-2 (COVID-19) when used according to label instructions.
You should ensure that your cleaning business uses the disinfectants on the EPA’s approved list. Each of these products contains one of the chemicals known to kill the COVID-19 virus or a pathogen that is harder to kill than COVID-19.
Here’s a list of some of the chemicals on EPA’s List N:
- Quaternary ammonium
- Sodium dichloroisocyanurate
- Sodium chlorite
- Sodium hypochlorite
- Hypochlorous acid
- Isopropyl alcohol
- Chlorine dioxide
- Hydrogen chloride
You can see a complete list here.
When you’re shopping for disinfectants, it’s best to stick to the most reputed companies and brands. This will reassure your customers and give them the confidence that they’re dealing with the right commercial cleaning company.
Some of the well-known names in the disinfectant-manufacturing field are Clorox, Reckitt Benckiser, Procter & Gamble, and S.C. Johnson.
In addition to using the best-in-class disinfectants, commercial cleaning companies should also invest in high-quality equipment.
However, the cost of carpet extractors, floor cleaning machines, floor and carpet sweepers, and litter vacuums and blowers can add up to a significant amount. This is where a small business loan can help.
Understanding customers’ safety concerns
This is another crucial area that you should familiarize yourself with.
Today, every customer wants to know whether you’re using cleaning products in the proper manner. They’re afraid that the chemicals in the disinfectants could harm their employees and customers. It’s of vital importance that you learn how to use cleaning materials safely.
Here are some tips on the safe use of chemical disinfectants from the Centers for Disease Control and Prevention (CDC):
- Read and follow the instructions on the label of the product.
- Wear gloves and goggles when using disinfectants.
- Do not mix any of the products or chemicals.
- Use the recommended amount of the product.
- Clean the surface with soap and water before using the chemical if the directions mention this. You should always use soap and water beforehand if the surface is dirty.
- Follow the contact time carefully. The chemical should remain on the surface to be cleaned for the amount of time mentioned in the directions.
If you keep all this information in mind, it will help you do a better job and get more clients for your commercial cleaning business.
Inform the client
The COVID-19 pandemic has thrust a new responsibility on the owners of commercial cleaning businesses.
You need to learn how to communicate with your clients to convince them that you’re following all the safety protocols associated with cleaning and sanitizing their facilities.
Your communication plan should convey five critical messages:
- You’re using EPA-approved disinfectants and chemicals.
- You’re following the instructions on the product labels.
- You’re taking all the necessary steps to ensure the safety of the client’s employees and customers.
- Your cleaning program is sufficient for the customer’s needs.
- Your commercial cleaning company has all the required licenses, permits and bonds, and is compliant with OSHA regulations.
Think about how you will get your message across to your clients.
It’s necessary to create a communication plan for your commercial cleaning business.
Remember that your messaging will play a vital role in the success of your business in the current situation. Here are a few points to consider when devising your messaging strategy:
1. Use the word “contactless”
It’s a good idea to tell clients that your services do not involve any contact with your cleaning crews. Inform them that your people have been instructed to wear masks and gloves at all times and maintain a distance of at least six feet with everyone they interact with.
2. Create a FAQs page on your website
Customers have many new COVID-related questions now. So, if your website already has a FAQs page, you may need to update it.
If you don’t have one, consider making one right away.
You may also want to think about developing a brochure that lists out the most common questions and answers.
3. Tell your clients about the procedures you follow to check on your employees’ health
You need to inform customers about the steps you’re taking to screen your cleaning crew for health issues. How often do you check whether they are running a temperature? Do you ask if any of their family members have developed COVID symptoms?
Make sure to figure out these answers so you can inform the client.
4. Create a brochure
A GREAT way to inform your clients of everything you’re doing to keep them safe and perfectly clean and disinfect is a brochure.
Fear not, we’ve got you covered.
You can download our FREE brochure template. All you have to do is download it, fill it, print it, share it with your clients, and see how your business grows!
FREE Brochure Template for Commercial Cleaning Businesses: manage your clients’ fear
The COVID pandemic has thrown up a fresh set of challenges for the commercial cleaning industry. But it has also provided added opportunities.
People have developed an increased awareness of the risks associated with unhygienic workplaces. They are now willing to spend more on disinfecting and cleaning services. Overall, everyone has developed a new respect for commercial cleaning companies.
You can have a successful Commercial Cleaning Business even during a pandemic.
Now it’s an excellent time to take advantage of these changes. Business owners in the cleaning service industry can use this opportunity to expand their businesses.
Our motto, “No business left behind,” is our guiding light. Our ideals and values are based on what these words stand for. That’s why we created a brochure that you can share with your clients.
You only need to open it on your computer, fill in the required interactive text fields with your business name, your business’ information, and a list of products and chemicals you’re using. This information will help your clients feel safe and excited to work with you!