While Black Friday historically has benefited big box retailers, Small Business Saturday is a relatively new phenomenon that supports and celebrates neighborhood retailers and restaurants. This Saturday marks the fifth Small Business Saturday dedicated to helping small businesses promote their businesses and acquire new customers. Last year alone, consumers spent more than $5.7 billion in small businesses on the Saturday after Thanksgiving, said retail analyst and Small Business Saturday spokeswoman Nicole Leinbach Reyhle.
One way to participate and potentially find a new local gem is #DineSmall this Small Business Saturday Night. The Small Business Administration (SBA) partnered with the National Restaurant Association to launch a digital marketing campaign promoting the event, and encourage small restaurants to expand their hours to entice customers to dine locally. Local restaurants will be promoting special menus for Small Business Saturday with the #DineSmall and #ShowUsYourMenu hashtags. Maria Contreras-Sweet, head of the SBA said: “Nine out of 10 restaurants have less than 50 employees, and 80 percent of restaurant owners start their careers in entry-level positions. That’s why this movement is an important new way to support our hard working food proprietors who give America’s Main Street the tastes we love.”