Let’s talk about what it means to be a mompreneur. There’s no denying Latina mompreneurs are having a significant impact on the U.S. workforce. The National Women’s Business Council says there are more than 1.4 million Latina-owned small businesses in the country, and that number has increased by roughly 87 percent since 2007.
There are very unique challenges to being a women business owner, there are very unique challenges to being a Latina business owner, and there are very unique challenges to being a mompreneur. But being all three? That’s quite the trifecta.
But being a Latina mother shouldn’t prevent you from being a successful businesswoman. If you are needing the grit and strength to move forward with your dreams, these five stories of Latina mompreneurs will help you find the inspiration you need.
Get Inspired with These 5 Latina mompreneurs
Lucia Rios, owner of Twisted
Lucia Rios is a prime example of how you can take a negative and turn it into a positive. Rios was looking for a creative outlet to help her deal with post-partum depression, and she turned to an interesting idea – cotton candy.
Rios started her business Twisted as a way to be a better mother two her two children (a son and daughter), but she got her big break catering an event for the We All Grow Latina network. There, she says she learned what it meant to network and met other amazing mompreneurs who she learned from.
She has said that being a mother managing the family’s household budget helped her immensely manage the initial small budget of Twisted. She said one of her biggest challenges was to listen to the feedback and questions from others and simultaneously spending quality time with her family.
Blanca Treviño, co-founder and CEO of Softtek
Softtek is the largest IT vendor in Latin America, based in Mexico, and Blanca Treviño is the mompreneur running the show. She founded Softtek 36 years ago and has helped grow it into a corporation serving more than 300 companies in more than 20 countries.
Treviño has one simple piece of advice for other Latinas who want to be successful mompreneurs: “Don’t focus on the obstacles you face,” she says, “but focus on the skills and talents you bring to the field. It’s all about mindset.”
Not only has Treviño had to face the challenges of being a Latina mompreneur, but she’s also done it in the male-dominated tech industry. Back in 2014, Forbes Magazine named Treviño as one of the 10 most powerful women in Mexico, and there’s no sign of her backing off of that high post in the years to come.
Karla Campos, owner of Social Media Sass
Karla Campos is a single Latina mompreneur who founded Social Media Sass, a social media and marketing firm based in South Florida and focused on educating companies on the very important aspects of doing business today. She’s written a book, Social Media Flame, and was also the winner of a 2013 Small Business Influencer award.
She had her first baby when she was 21 years old and now has two children. She went back to college, with the help of her family, after her kids were born. Once she got her degree, though, she knew she wanted to have a business for herself.
She founded a Craigslist copycat site called Joomla, and failed a lot on the web, she says. However, she also says she learned a lot along the way, meeting plenty of people in important fields of the internet, learning a little from each along the way.
Angélica Fuentes, CEO of Omnilife
Angélica Fuentes consistently finds her name among Forbes Mexico’s Most Powerful Women rankings, hitting as high as five on the list in 2014. She began working at one of her father’s company’s gas stations at the age of 11. She learned a lot from her father, Valentín Fuentes Varela, who was a successful businessman in the energy sector. This experience taught Fuentes what it would take to succeed as a Latina in a male-dominated industry.
Fuentes founded Angelissima in 2010 and the Angelica Fuentes Foundation in 2014, as she wanted to help promote women’s empowerment and achievement of gender equality for Latinas.
At one point, Fuentes became a shareholder of Grupo Omnilife-Angelissima-Chivas, a multinational corporation that included Omnilife, a nutrition supplements company, and Angelissima, a beauty, and cosmetics company.
Kate Ramos, chef and founder of ¡Hola! Jalapeño
Kate Ramos has more than two decades of experience as a chef in the kitchen, but it wasn’t until she married her Latin husband that she truly discovered her passion for Latin food, culture and cooking. She was first introduced to authentic Mexican food when she moved to Napa Valley, she says, and that gave her the inspiration she needed to start her own business.
Ramos says one of the most important things in her life is that she wants her children (a son and a daughter) to grow up to be lovers of Latin culture, which, she says, begins at the table.
Today, Ramos shares her love of Latin food with her recipes on her website and in cookbooks.
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Camino Financial Helps Mompreneurs Achieve Their Goals
Being an entrepreneur is hard enough as it is, but being a Latina mompreneur comes with its own unique challenges. Being a business owner requires you to be self-motivated and have the grit and determination to succeed when others doubt you.
Being a Latina mompreneur has the added pressure of carefully balancing work with family life, pursuing your own goals while supporting your family at the same time.
At Camino Financial, we understand the unique challenges that all Latina mompreneurs face, and we’re here to help you with your financial needs along your journey. In fact, the mother of Camino Financial’s co-founders Sean and Kenny Salas was a Latina mompreneur herself. As such, Camino Financial is uniquely positioned to serve minority business owners to achieve success.
Camino Financial can help small businesses in any industry get the funds they need to run their business and help make it successful. The company is also well positioned to uniquely serve the needs of Latina mompreneurs – with a quick and easy online application process, fixed monthly payments that allow you to be in control of your finances and no need to provide your Social Security number, since we accept applicants with only an ITIN.
If you’re an aspiring Latina mompreneur, simply fill out this brief application to know instantly if you qualify for a business loan with Camino Financial.
Learn here about other business financing opportunities and grants for women