With over 1.28 billion active users daily, building a Facebook community for your business is a no brainer. We all know that Facebook can be one of the best ways to reach and communicate with our current clients or potential clients.
By now you most likely have created your business Facebook Page, and have been working hard on content to increase your followers. However, reaching your target audience seems to get more complicated each time as Facebook algorithms change quite often to improve the experience of their users.
Thankfully, there are other options with which you can start building your Facebook community and complement the efforts that you are already putting into your Page. Facebook Groups have become a great alternative to be closer to your clients and generate discussions about topics of interest or related to your business.
But let’s talk about the difference between a Facebook Page and a Facebook Group before this starts getting confusing and overwhelming.
What’s a Facebook Page?
A Facebook Page works like a personal profile for your business. The main difference is that everyone can see the information while in a personal profile, only friends can see updates.
A Facebook Page has followers instead of friends. People just have to like your page to start receiving updates from your business. However, your posts might not always show up in their news feed because Facebook shows what is more relevant to them, therefore it is important to have a content strategy in place to engage your followers.
A good way to know what works and what doesn’t in your Facebook Page is by the analyzing the insights section. It gives you information about your followers, how many people your post is reaching, how they’re interacting with it and more.
What’s a Facebook Group?
A Facebook Group is where there’s a real Facebook community. In a Group you can either invite people in, let people request to go in or just have it as an open group. It’s not just a group of random people, it’s a group of people that shows interest in a brand, topic, cause, hobby, etc.
The Facebook Group is usually driven by the users as they are free to share their thoughts and start discussions regarding their topic of interest. It’s a great way to connect and network with other people in a more personal way. Facebook Groups are moderated by administrators, and there’s usually rules of use for the group to ensure a great experience for everyone.
How can a Facebook Group help your business?
To Reach potential customers
Being part of a Facebook community, such as a group, can help you reach people. The organic reach of the Facebook Groups nowadays is better than the one from Facebook pages. So, whenever you post something or comment on a post, people will be more likely to see it in their news feed.
Start useful conversations with them
The best part of Facebook Groups is that they allow you to interact in a very simple way with its members. If anyone has a question or needs help regarding the field your business is in, this is your time to shine by replying and mentioning your business in a subtle way.
Not only can you network with clients but also with potential partners. Facebook Groups brings together people of similar fields or similar interests, so make sure you spot these people and interact with them.
Little by little you will start positioning yourself or your business as an expert in your field. Your business will be in people’s mind more often. After a while they might come looking for your services or products, or start sharing information about you with their friends.
Things you need to watch out for
Look for groups in your business field
There are millions of groups on Facebook with many kinds of topics and people. Make sure you join those groups that are relevant to your business. If they’re private groups, you can always join, look around, and if it’s not what your looking for leave the group.
Join groups with enough members
The recommended amount for a Facebook community is between 500 and 10,000 members, that way you reach enough people without getting lost in a sea of people or posts. Check if the group is active, as this might also affect the results.
Read the rules and observe the group
Facebook Groups always have rules and regulations. When joining a Facebook Group, make sure you read the rules and once you’re in, make sure you don’t break them, as you and your business might get kicked out and flagged which would not be good for your image.
Take a good look at what people post about. This might not only give you an idea on what to post and how, but it will give you useful insights for your business.
So now that you know more about growing your business through a Facebook community, why don’t you get started by joining Camino Financial’s Facebook Group and connect with new clients!