You need new clients to fuel your company’s growth. But where do you find potential customers?
The answer is simple: it’s time to look to digital marketing — reaching out to prospects online, and making it easy for them to find your business. With over 2.5 billion people using the internet, digital marketing gives you access to a larger audience than you have ever had before. You’re bound to generate plenty of new business just by trying out these five easy ways to generate leads through digital marketing. Let’s get started.
Optimize Your Website
First of all, you need to make sure that your website is as effective as possible. Without an easy-to-navigate, streamlined website, visitors to your page will simply click away without giving you the opportunity to earn their business. In fact, one survey of marketing professionals found that having an optimized website is one of the top three ways to generate more leads.
So what does an optimized website or landing page look like? Here are a few things to keep in mind:
- Make sure that visitors can get in touch with you and that everything is up-to-date.
- Your website should have plenty of persuasive, highly-targeted content that convinces visitors that they need your product or services.
- Make sure it is easy for customers to explore your offerings. It should be easy for them to find what they are looking for or what works best for them. If your navigation is confusing or frustrating, they will simply leave the page.
- It should be clear what action visitors should take. Your call-to-action (whether to subscribe, download, contact you, or make a purchase) should be distinctive, persuasive, and easy to find. Three best practices are to use large buttons, start the phrase with a verb and include a sense of urgency, and keep the wording short and simple.
- Don’t hide your lead generation forms! They should be prominently displayed in your pages’ body content and in the sidebar.
Now that you have a fantastic, thoroughly-optimized website, it’s time to drive more traffic to it so that the leads can start pouring in. To do that, look at improving your SEO and social media presence, and consider placing paid advertisements online.
Improve Your SEO
Search engine optimization (SEO) simply means that it’s easier for prospects to find your website when using a search engine like Google, Bing, or Yahoo. That means that you can sit back and let customers find you, with very little effort on your part. Now, there are tons of books and material about SEO, but we will keep it simple for now and cover two of the main things to keep in mind: keywords and content marketing.
Keywords are the phrases and words that customers use when looking for your website. You will want to focus on long-tail keywords in particular. These are the short, three- to four-word phrases that customers type into search engines. The reason for this is that long-tail keywords are more specific, and help the right customers find the right business for their needs — there is less of a risk that you will be drowned out by larger companies that may not offer exactly what customers want.
Content marketing is a great way to build SEO and cover plenty of keywords. This can take the form of a blog or website pages with plenty of useful content on them. Search engines love to highly rank websites that offer a variety of helpful and relevant text — you can’t just write gibberish, you will need to have content that visitors actually want to read and search for.
Expand Your Social Media Presence
Social media is huge, so if you’re not actively promoting your business there, you are missing out. After all, that’s where your prospects are: 1.8 billion people are active on social networks, with 1.184 billion of them on Facebook in particular. B2B businesses will want to focus on LinkedIn, but B2C companies have more to choose from: Twitter, Facebook, Instagram, Pinterest, and more.
So update your social media profiles where your audience is most likely to be, and stay active! Work on growing your list of followers by posting an update at least once a week. To be successful, be very active. The more you can update, the better off you will be.
Place Targeted Pay-Per-Click Ads
Pay-per-click (PPC) ads are highly effective at getting your business in front of new customers who have never heard of you before. Google Adwords is the main provider of these advertisements, and allows you to target only the prospects most likely to engage with your business and convert into a sales opportunity.
These advertisements are very effective at generating high-quality leads, but you will need to budget for them and know exactly who you are targeting first.
Strategize with Email Marketing
Finally, remember to keep in touch with past customers and those who have interacted with you in the past. Email marketing is a great way to do this, since most people check their email at least once a day. And with email automation tools widely available online, it’s easy to send out email campaigns to lots of people with almost no effort on your part.
Plus, it’s wildly effective: email marketing has a return on investment (ROI) of 4,300%!
So there you have it: five easy ways to win with digital marketing. Ready to get started?