By: eguiterrez
Read in 9 minutes

10 Ways to Grow Your Restaurant Business

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Do you qualify for a
small business loan?

If you’re an owner or associate of a restaurant, big or small, it’s very likely you’ve realized the importance of being attentive to many tasks at once. Therefore, there are many different components entering in the functioning of a rentable food business at once, and it’s very important to dominate each one of them to have success. To produce constant and solid sales, and in this way growing your business, we leave you with some suggestions that you should manage to stand out from renowned restaurants and other food shops.

1. Be innovative when it comes to your marketing strategies

Unfortunately, it´s not enough to expect old marketing strategies to work for your flaming restaurant. In its place, it’s necessary to invest your efforts in finding innovative marketing strategies that will lead that traffic of clients to the physical location of your restaurant. Is your current plan not pushing the sales you were hoping for? Then this is the moment to go back to the planning table. Try new methods, like Facebook publicity, or announcements in the local paper. Once you’ve tried different techniques of marketing, evaluate what works best to make your business grow.

2. Participate in local Events

Create strong relationships with the people in your community by getting involved in local activities. Put up a stand in a local event or organize different activities in which the client can learn about the product you offer, it would be valid alternatives to making yourself known in the community. These opportunities will let you meet your client face to face. If they feel they know you and your product, you will have a higher probability of having them as regular customers, which will help your business grow.

3. Reward your client’s loyalty

Recognize the clients that come back with a customer loyalty program. By offering this, every time your clients come back, you will have more chances of having good opinions or appreciations to others about your restaurant.  Also, one way of making your business grow is if your clients are more likely to eat in your restaurant If they know they have a discount to take advantage of.

4. Make yourself active in the use of applications

Making your business grow is not an easy task if you´re only trying in a physical field. Generate additional sales by creating various profiles in applications oriented to the retail market like Amazon, Boxed, Fresh Direct or Buy Whole foods online. These applications will give you a platform to promote your product, and that way it can get to clients who don’t know your restaurant. Make sure to keep those profiles updated so your clients will always have content up to date from your restaurant.

5. Location is important

Without a prominent and convenient location you can have problems attracting new clients and helping your business grow. When you look for a location for your restaurant make sure to pick a building that’s visible to nearby highways, that’s accessible, and not hard to find. This, of course, will increase the probability of people seeing your restaurant and deciding to visit it.

6. Ask for a loan

Sometimes, it is necessary to waste money to make money. But if your business doesn’t have any extra money at hand to make some improvements, then this will be a struggle. This is the reason why you should consider asking for a loan for an additional working capital. A lot of loaners will offer retail companies options for working capital to make their business grow and their operations. Once you have this additional business capital, you will be able to pay costs like hiring new employees, increasing inventory, or expanding the location of your restaurant. The improvements of your spaces are a good strategy to catch the client’s attention, a renewed space or a change in the facade, makes clients want to visit you.

7. Hire the appropriate employees

When clients visit your restaurant, they must receive a personal experience. This is something a lot of famous restaurants and other local food shops don’t offer, and will make clients return to your place. With the intention of offering a first class service, you will have to acquire qualified associates. Having competent employees will make your clients always feel taken care of when they visit your restaurant, and with this you will help your business grow.

In addition to the excellent restaurant service, don’t forget about the online sales. Hire enough people so at least one of them can administrate the orders online. The clients online are just as important as the local ones and they deserve the same quality of assistance and service.

8. Ask for your client’s opinion

Constructive criticism can help make your business prosper. Send client satisfaction surveys and see what your clients appreciate of your business. Also, clients can have suggestions about how you can make improvements. Perhaps they want to see more of one certain kind of dish, or they have noticed problems when making orders online. This feedback will help you grow constantly, and see your business grow, and your clients will be thankful that their opinion are being taken in account.

9. Create and maintain high sales by orders

Have you ever noticed how even the smallest restaurant offer their most delicious dishes for parties or business reunions? You can also implement this strategy. Choose between your dishes, the one you can offer in orders of big quantity, and offer it in beautiful and practical presentations and with competing prices. Encourage your clients to visit your restaurant’s location or online page to buy your unprecedented offers. This sales will help you make your product known, make additional sales and, hopefully satisfy the needs of your clients, making your business grow.

10. Be organized with your finances

If you wish to make your restaurant grow, you must follow a strict budget. Make sure you are not wasting excessively in inventory, hiring too many employees or wasting too much in services that are not worth it. By reviewing your companies spending, you may eliminate unnecessary cost, therefore, you can use that money in something better, or be able to make your business grow, without carelessly wasting your profit and much less wasting your capital in a bad manner. 

Now that you have reviewed this content about the ten ways of making your restaurant business grow, it is time to apply then in your practice and get to work. Execute each of these strategies. Making your business grow may be a challenge, but it’s not impossible to achieve. It is a fact that with hard work, planning and organizing, your business will strive.

Another practical and useful advice for you, is that you can’t keep yourself isolated. Surround yourself by people that with their knowledge and orientation can help you make assertive decisions. Even in the good times, keep yourself growing and developing in order for there to be even better times. In other words, don’t let your guard down and for nothing in the world lower your quality levels of your restaurant, neither in the product you offer and much less in the service.

Do you qualify for a
small business loan?