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Maricruz Valenzuela
By: maricruz
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10 Marketing Strategies for Black Friday

The end-of-year festivities are approaching rather fast. Celebrations, decorations, and hugs are just around the corner. It’s that time of year when we can walk with a delicious warm coffee while we wear our favorite sweater. Trees have fewer and fewer leaves with the colors of the sunset. Stores and eCommerces are already starting to launch their best offers and promotions. People start taking advantage of discounts and buying more gifts. It’s the season of Black Friday. 

Black Friday is celebrated the day after Thanksgiving, and with it, the Christmas shopping season officially starts. A curious fact about why this celebration is known as “Black Friday” is because bookkeepers in stores stop using red ink (deficit), but instead they use black (surplus). 

In previous years, sales of up to 3.34 billion dollars have been recorded for this special holiday. Black Friday is synonymous with purchases, customers and increased transactions for retailers.

Therefore, ‘tis the season to use marketing strategies to make your Black Friday sale a success.

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10 incredible marketing strategies for Black Friday

There are several marketing strategies you can use to boost your sales during Black Friday: 

  • Segment your public

Remember it is important to identify: 

🧔 who are customers are (gender, age, where they live, etc.)

👴 how they buy out products (online or at a store)

👩‍🦰 what method of payment they use

👵when do they buy

If you know exactly which segment of the population your products are aimed towards, you can do much more specific marketing campaigns that will mean more sales. 

  • Create high expectations

Let your customers know that you will have special promotions during this festivity. We recommend using social networks for this.

Reveal what promotions, discounts, codes, coupons, and products, you’ll have. But don’t do it all at once, start teasing your followers to generate interest and curiosity.

This will also help your customers learn about new products or services and start planning their purchases. 

  • Contact your most loyal customers

Following the Pareto Principle, 20% of your customers generate 80% of your sales. Why not reward those loyal customers and give them Black-Friday exclusive offers, prizes loyalty, and private showrooms? 

Remember that if you keep these customers happy, they will recommend you with their friends and family.

  • Create a memorable shopping experience

Whether you have a physical store or your point of sale is an eCommerce, you need to generate an amazing experience for your customers.

If your selling point is physical: 

🏬Try to have clean aisles and entrances that allow for a proper people flow

🏬 Display your products with good lighting 

🏬Have a nice and friendly atmosphere 

🏬 Your employees must be well trained and knowledgeable about the products and services offered, plus they need to be aware and master all the Black Friday promotions

🏬 Have special coupons and discounts 

If you have an online store:

💻Make sure the site is usable 

💻 The site must have an easy-to-understand structure, with enough information and a nice design

💻 Make sure that the site’s search engines work properly

💻 If you can show what the available existence of each product is, don’t hesitate to show it, this will help clients a lot

💻 Offer different shipping options

💻 Show your delivery and return policies clearly

If you follow these tips, you’ll be able to offer a memorable shopping experience. 

  • Decorate!

It is important that your store, whether physical or online, reflects a festive spirit. Redecorate to attract customers and let them know that you have a Black Friday sale:

🎈 Put up themed posters 

🎊 Advertise all of your offers

🎈 Modify your shop windows and make them attractive, bright and tidy

🎊 Your store must communicate joy and festivity

🎈 Create contests or and hourly promotions

🎊 You can use guerrilla marketing

  • Use social networks

Before, during and after Black Friday, you must use social networks to promote your sale: 

📱 Upload photos

📱 Promote your new products

📱 Talk about the benefits of acquiring your services

📱 Shares your store’s schedule

📱 Gift electronic coupons

📱 Answer questions that your customers might have 

Social networks are an amazing showcase for your brand because it makes it closer to the user, you can show how your products fit in the customer’s lifestyle, and they can help you offer better customer support. 

  • Remarketing

Make the most of your website and track the behavior of your visitors. If you know the products that each person has looked up, you can offer them a personalized coupon or discount so they buy those products they’re interested in. 

This will be a great way to convert leads into paying customers during Black Friday 

  • Multichannel strategy

Do not limit yourself to a single strategy. Use: 

📱 Social networking

📧 Mailing (remember to customize each mail to add an extra value)

🖥️ Articles on your blog

💻 Promotions on your website

💵 Paid advertising

🛍️ Coupons

😄 And everything you can think of!

Use all the means you can think of to advertise all your products, services and discounts for Black Friday. 

  • Payment facilities

Do you accept credit and debit cards? Do you have offers or discounts? Define what payment methods your offer or what financing options are. 

Do not forget to put up posters with all of your payment options and promotions so that customers know that they should buy from your store. 

  • Logistics

Remember that after-sales service is a very important part of the customer’s experience. The delivery options are an integral part of your brand (whether you directly manage the logistics or subcontracts).

To make sure that you minimize any setbacks or incidents, make sure that the clients know exactly how many days it will take for products to arrive. This will guarantee your customers’ satisfaction. 

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Succeed this Black Friday

All these marketing strategies will be very useful for this holiday season. Just like you, we are very interested in your business growing and succeeding. I am sure that this Black Friday you will have amazing sales and wonderful results. 

If you want more marketing ideas to make your business a solid and sustained venture, we invite you to read:

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30 Low-Cost Marketing Ideas for Small Businesses

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