Finding the right marketing ideas for the holidays is an essential part of successfully advertising to holiday shoppers. Each holiday brings its own unique opportunities for your business to get in front of new customers and strengthen ties with current ones.
This year will be a little different.
With a pandemic going on and a new wave of COVID-19, you might think that you can’t take advantage of the holiday sales like other years, but there’s nothing farther from the truth. Whether you can keep your store open, or if you’ve been forced to close and need to migrate online, there’s a good season of profits ahead of you.
Whether you are looking to catch the attention of customers celebrating Christmas, Hanukkah, Kwanzaa, or New Year’s, there are limitless marketing ideas for holidays of all types. That’s why we have brought together 10 festive and affordable marketing ideas for the December holidays.
More than 60% of US consumers prefer to buy their holiday gifts online. So if you’ve been forced to close, that doesn’t mean you have to sit this holiday season out!
With a bit of imagination and some planning, you can prepare your business for its most profitable holiday season yet.
10 Low-cost Marketing Ideas to Embrace the Holiday Spirit
We all know the power of effective holiday marketing. The best holiday marketing campaigns fill us with warmth, comfort, and a healthy dose of nostalgia.
The December holidays are a time when people gather together to celebrate what is most important in our lives. We remember the ones we love and express our gratitude for the blessings of the previous year. Effective holiday marketing ideas take advantage of this to help customers see that your business is the right choice for gifts, services, and family gatherings.
Customers appreciate business owners wishing them happy holidays through commercials, print ads, sales, and events. So use some (or all) of these holiday marketing techniques to drive your sales.
1. Decorate, decorate, decorate!
Customers enjoy shopping in stores that celebrate their favorite holidays along with them and acknowledge the joy they feel this time of year. And what better way to show your festive spirit than by decorating your store?
Don’t be afraid to let your business embrace the holiday spirit. Whether you are celebrating Kwanzaa, Christmas, or another holiday, let your customers and employees enjoy the celebration alongside your store. You can decorate for the general, seasonal holidays, or just for a specific holiday. This depends on what you and your customers celebrate.
Of course, you can decorate your storefront and the inside of your business, but if a quarantine has forced you to migrate to online selling, don’t forget to pay the same attention to digital decorations. Add festive colors and icons to your eCommerce and festive photos to your social networks.
You might be surprised at how many customers will return after having a positive experience of seeing beautiful decorations of their favorite holidays.
2. Offer free gift-wrapping
This might seem like a not-so-effective marketing technique. But you’d be surprised.
FREE gift-wrapping is a big plus for many customers that don’t have the time (or the skills) to wrap all their gifts. So take advantage of this and give an extra hand to all of them.
This will not only attract customers, but it will help your store look even more festive.
And never underestimate the power of the word “free.”
3. Push your best-sellers
Many, many people buy Christmas gifts. As a matter of fact, during 2018, holiday retail sales was a record-breaking $1 trillion. So now’s your chance to push those best-sellers and make some profits.
How? Well, don’t forget to market that best-selling product. Make sure to print posters for your store, add banners in your eCommerce or photos on your social media. Right now, everyone is wondering what they should gift their loved ones, so make sure you let them know that product is an alternative.
But in order to get your share of those sales, you need to get prepared, whether you have a physical store or an eCommerce.
The best way you can prepare is by making sure you have enough inventory to meet the demands of the clients. If you don’t have enough cash on hand to buy or produce those products, don’t worry, you can still join the holiday sales.
Inventory Financing is an amazing alternative for when you need capital to restock (especially during a high-sales season!).
4. Advertise on Instagram, Facebook, and Google
Customers are on a constant lookout for Christmas, Hanukkah, Kwanzaa, and New Year’s gifts during December. This means that their attention to product placements on social media and Google Ads is more attuned than during other times of the year.
Use this heightened attention span to your company’s advantage.
Social media is one of the most powerful tools available to modern small businesses. This is especially true when it comes to the holidays. Share regular or paid posts where you show off your products and promotions.
Using Google Ads is one of the best marketing ideas regardless of the time of year, but it becomes even more potent during the holidays. It allows a high degree of customization and control over your marketing campaigns.
Plus, these platforms offer tons of intuitive advertising tools and marketing ideas to help customize your marketing campaigns. And don’t forget to include festive images and copies
5. Break up target audiences into categories
There’s no reason you cannot divide your target audience into groups based on what holidays they celebrate. After all, marketing is ineffective if customers feel it does not apply to them.
Study the demographics of your target audience, so you can easily customize your holiday deals, ads, and events to their liking. Rather than exclusively celebrating “the holiday season,” hone in on the holidays your audience celebrates and shows you share their specific values.
Now, you don’t need to be an expert marketer to do this. You only need to make sure who your target audience is. Answer the following questions:
Are they male or female?
What’s their age demographic?
What state do they live in?
What other interests do they have?
That’s it. Then, when you start setting up your Google Ads or Facebook Ads, you’ll easily be able to select your target.
6. Incorporate seasonal symbols in your ads
Using holiday symbols, whether Christmas or another major holiday, is a powerful way to make an emotional connection with your customers. Shoppers are already expecting to see trees, mistletoe, wreaths, menorahs, and more during the December holidays. Make sure you incorporate these creatively into your ads.
For some businesses, this can be as simple as creating themed ads, while other companies change their entire logos for the holidays.
How far you go in this regard is up to you!
If you’re doing online ads—and depending on what you decided to pay for—you will be able to upload a photo with your ad (so make sure it’s festive). But if you have an only-test ad, don’t worry, you can still incorporate some emojis to add the holiday spirit to your ad. 🎅 🎄 🎁
7. Use email marketing
Email is still one of the most essential tools that small businesses have available to them. Using email to get the word out about holiday deals, events, and celebrations is an effective way to alert customers.
This content doesn’t have to be complicated or lengthy to create to be compelling. More straightforward email ads can be far more effective because they take up less of your audience’s time.
8. Give personalized gifts to customers and employees
Customized gifts are a fantastic way to get your employees and customers in the holiday spirit. They show that you value your customers and employees.
Making these gifts relevant to their lives makes them especially powerful. Find out what your customers and employees would value, and then have it personalized and organize a distribution.
Employees and customers often react positively to these sorts of gifts, and they tell their friends and family. This builds your brand up by word of mouth, which is an integral part of any business’s reputation.
9. Offer special holiday pricing
The holidays are when people are looking for the perfect gifts for their loved ones. But that’s not the only thing they’re looking for; they also want to find the best deals.
Offering special holiday pricing on select products or services can make the difference between a customer considering your business and actually making a purchase.
Other companies in your area are likely already offering holiday specials, so why put yourself at a disadvantage? Holiday pricing campaigns tell customers that you want to make their Christmas or New Year shopping as easy as possible.
10. Get your customers involved
Use social media (or even your newsletter) to ask your customers to share their favorite holiday memories or how your business has helped them have a better holiday in the past.
Getting your customers involved in telling your brand’s story is compelling. It shows other customers and potential new ones that you value your audience profoundly and do your best to exceed their expectations.
Holiday testimonials are a great way to show you are genuinely invested in making your customers happy.
‘Tis the season to be profitable
Effective holiday marketing entails good timing and great marketing ideas. Your business needs to engage customers to stay relevant.
With a little creativity, time, and planning, you can find a festive and affordable way to market your brand during the December holidays.
At Camino Financial, our motto is, “No business left behind!” We do everything we can to help small businesses like yours achieve their potential. That’s why we offer loads of resources for small business owners.
Our mission is to help every small business achieve its fullest potential and improve its bottom line. We believe that entrepreneurs like you should have the best tools for success available at your fingertips. That’s why we offer tips, tricks, best practices, and financing programs specifically designed for businesses like yours.
Happy holidays from our family to yours, and may all your business ventures be bright!